Earn Money Writing Online with Ads

It takes more than just fancy flying.

Read to earn money by writing online? Selling advertising to monetize your published content online is one of many ways to make money by writing online. It is also one of the most popular thanks to being able to generate passive income for a long time without the need to do any additional work. That is the theory, anyway.

The catch to making money with Google AdSense once you have been approved or another advertising network is that people have to click on the ads you display.

Technically, that is not true since there are advertising programs that will pay you based on how many times an ad is shown, something known as cost per impression, or CPM (cost per thousand impressions). Unfortunately, the pay rates for CPM or impression-based ads are typically very low. Without tens of thousands of pageviews these ads won’t generate enough money to cover your morning cup of coffee.

When it comes to CPC or cost per click, advertising, the need for high amounts of traffic is much lower. One can actually make very good money on just a few thousand visitors per month provided you generate the right kind of content, that content ranks highly, and most important of all, that content leads people to click on the advertisements displayed.

It is that last piece that trips up most people. Just because something is popular, just because you rank #1 in Google for that keyword, and just because you get a million hits per day, doesn’t necessarily mean that anyone is clicking on the advertisements displayed on your website. The fact is that certain types of people click on ads and certain types of people do not. One area that trips up a lot of new writers looking to build an online money making business writing, is that the more technilogically savvy a user group is, the less likely they are to EVER click on an ad.

Think it through.

A techie user most likely abandoned Internet Explorer for a better browser years ago. That same user almost certainly has taken advantage of the more powerful browser’s ability to use extensions by installing those that make surfing the Internet faster and easier. The first plug-in on that list is an ad blocking plugin, which means that not only are technically savvy readers not clicking on Google ads, they are never even seeing them in the first place.¬† This is not good news for those of us who are professional technical freelance writers.

In other words, if you want to make money writing with Google AdSense or any other advertising program, you will also need to write about non-technical topics.

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