The guys over at WordPress Hacks recently updated their ever popular best free WordPress themes article for 2010 and that got me thinking again about all of the themes I’ve looked through. In the ongoing quest to find the best WordPress themes for writers I’ve looked at TONS of WordPress themes, and I do mean TONS. I’ve looked at free WordPress themes, I’ve looked at premium WordPress themes, I’ve looked at theme frameworks, I’ve looked at WordPress Photoshop template files, I’ve looked at empty themes, basic themes, and yes, even themes that claim to be great WordPress themes for writers. The good news is that means that I have a lot of experience with what is out there for good WordPress themes to use for professional writers. The bad news is that the reason I have looked through so many different WordPress themes is because I still haven’t found the perfect theme, yet.
I could do like everyone else does and just compile a bunch of links to good WordPress themes. I could even give it a really great SEO optimized title like 25 Best WordPress Themes for Writers. But, in an effort to perhaps speed along the development of quality WordPress themes for writers to use, I decided to compile a list of the best features a WordPress theme can have to make it useful for writers, and frankly, everyone else too.
Search Engine Optimized – SEO Ready WordPress Themes Required
Let’s get real here for a minute. Professional writers are professional writers because they get paid for what they do. Writing professionally isn’t easy, and quality writing and quality website content are valuable commodities. Running a freelance writing business website is a lot more profitable if people actually see it. As Han Solo once said, "I ain’t in this for your revolution, Highness. I expect to be well paid."
While there are numerous reasons a pro writer might create and publish a website, every one of those reasons succeeds or fails on a single criteria, getting enough traffic driven to the website in order to see all those webpages filled with high-quality professional writing. Leaving aside the debate about whether or not content is king when it comes to search engine rankings, one thing is clear, unless you have the means to manually drive readers to your website, you’ll need to grab search engine traffic to establish a readership. And, the way to a searcher’s heart, is through the first page of Google search results.
Check out the latest on credit card rewards programs at Finance Gourmet…
A few years ago, an Internet expert and SEO guru named Court published a list of top SEO problems in WordPress themes. He was right on the money, and it was a hit. At first, only the best WordPress themes were properly search engine optimized. It took a while, but soon the entire WordPress developer community was cranking out SEO-optimized WordPress themes. Today, only the lowest quality WordPress themes make the basic SEO errors that Court outlined in his post.
The problem is that developers have stopped there. The last was called the most basic SEO errors committed in WordPress themes for a reason; they were the BASIC SEO ERRORS. They were not the ONLY SEO errors made in WordPress themes. So, while most quality themes now exploit Google’s overdependence on being told what is "important" on a webpage via header tags — that’s the H1, H2, H3 tags in your theme’s code — by making a post’s title the H1 element instead of the blog’s name. However, many themes still do not handle H2, H3, and H4 properly. Just making everything else H2 is NOT good SEO practice.
Some of the SEO issue in WordPress has been solved by the platform’s extensibility in the form of plug-ins. The most common SEO plugins for WordPress are All-In-One SEO plugin (outstanding SEO in it’s name, BTW), and Headspace2 (not so good on the SEO, but more "brandable"). These plug-ins allow webmasters and authors to easily set certain SEO parameters automatically, or make it easier to set them manually. These SEO WordPress plugins will ensure that your title tag is the same as you post title unless you set it otherwise, for example.
So, what else does a high-quality WordPress theme for writers need?
That’s coming up next…