Keep Traffic Up and Make More Money By Keeping It Fresh

heavy-traffic One of the easiest ways to keep traffic up at your websites is by adding new content on a regular basis.

Google search results, as well as the search results of Yahoo, Microsoft, and Bing, are all influence by some degree by the freshness, or recentness of the data and information on a website and how recent a webpage was published or substantially edited.

Blogs are one of the easiest types of websites to setup and maintain thanks to publishing platforms like WordPress, and to a lesser extent, Blogger.  These platforms take care of much of the day to day work involved in things like webpage design, website linking, and formatting. 

They also offer a way to schedule your content to be published at a later date which you define in the interface. This allows you to keep your content fresh without having to actually work on your website every day or even every week.

Instead, write 10 posts all at once and schedule them to be posted over a three or four week time period.  Your site will be considered fresh and new the whole time even though it may have been weeks since you actually did anything for the site.

The goal of keeping your content fresh is to move up in SERP, or Search Engine Results Pages.  The higher your ranking, the more traffic that will flow to your websites and webpages.  More traffic equals more chances to make sales, or more chances to display advertising.  Either way, ranking higher almost always means more income.

So, keep it fresh.

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4 Ways To Make More Money Writing Online With Shorter Tighter Articles

shorter-is-better One of the main issues many writers stumble upon when starting to make money online by writing is that the starter jobs almost always pay a low per article rate.  That isn’t necessarily a bad thing because you have to start somewhere.  However, if you don’t want to miss a mortgage payment, you’ll have to write those low per post rate articles fast, fast, fast!

Here are 4 Ways To Shorter More Profitable Writing

1) Leave Out the Exceptions – Every rule has an exception, but if you are writing a 300 word blog post, that is not the place to cover them.

2) Make Some Assumptions – Assume a certain level of common knowledge among your readers based on who you are writing for and start your article there.  Readers of an engineering blog already know about basic math, don’t cover it again.

3) Learn How to Write 300 Word Articles – Many websites have a 300 word minimum because SEO consultants and other search engine gurus tell them that posts between 300 words and 500 words are the best length for getting high search engine rankings.  So, learn to write good articles in just 300 words.  It’s faster than writing 700 words!

4) Stop Counting – Want to know why this list has 4 items?  Because that is how many popped into my head as I was writing.  That means I banged out this whole post faster than Boxer takes a dive in Vegas.  There is nothing magical about lists with 5 items, or a top 10 list.  Just because Letterman does a Top 10 every time, doesn’t mean you have to.

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Easy Updates For Every Page In Your Website

new-content-graphic Keeping your content fresh is an important component of staying on top of everyone’s search engine results rankings, including Google.

But, sometimes, content just goes stale.  Maybe there is nothing more to write on the subject.  Maybe the problem that you found a solution to that nagging problem that you have been blogging about, but you still want to make sure that others can find those articles so that they can find the solution too.

And, let’s face it, sometimes, you are just too busy writing, designing, building, and fixing things to do the search engine spider’s bidding and get out an update your content just so you can keep that #1 search ranking.

The truth of the matter is that just because something was written a while ago doesn’t make it any less relevant, factual, or entertaining.  Sure, some things go cold like elections, tax season, Christmas, and all manner of other things with a built-in shelf life.  But, other things are still relevant.  Tips on touch-typing would be just as useful today as they were in 1999.  Likewise, tips on reading Latin, using a feather duster, building a birdhouse, and learning how to make origami penguins would all be unchanged despite the march of progress.

Unfortunately, the Google Spider doesn’t know any better.  To him, fresh is best, even if your timeless article is way better than the garbage ranked ahead of you.

Fortunately, there is a quick and easy way to update every page on your website in just seconds, if you build it properly.

Update Every Web Page With Little Effort

Whether you have a blog based website, or other website, chances are that it has some sort of sidebar, header, or footer that has at least one part that is consistent across the entire web site.  A quick change to that part ensures that every single webpage in your whole website changes enough to be considered “new” again.

The trick is to make a substantial enough change to be considered more than just a minor change without throwing off the look and navigation of your website.  That is why, you want to build in a section that you can change, complete with its own coding to ensure that the area is always the same size regardless of the content in it.

Again, the best areas for such a defined block are the header, sidebar, or footer.  Insert an introduction, a recent events section, or a blurb about the services or products you provide.  Then, once a month or so, make a single change to that section and watch all of your pages be shiny and new again, at least to the spiders.

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Good News Bad News

The good news is that I have been very busy making money writing online.

The bad news is that I have been unable to dedicate enough time to my efforts here.

That will change this week. Stick around I’ve got loads of great stuff coming starting tomorrow.

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