Interesting post over at the PotPieGirl today. In watching several keywords, she noticed that one of the highly ranked webpages for the very competitive term “make money online” is an EMPTY WEBPAGE! This has apparently been going on for some time, now as well.
As it turns out, it used to be the website of someone called Griz who was/is fairly well known in the make money online circles. At one time, the site got tons of links, and lots of traffic. However, the website was taken down for TOS violations in 2010. That means a webpage that is part of a domain that does not have any content whatsoever, let alone quality content, ranks at #9 in Google’s search results based solely on the incoming links that are still out there on the web.
Here is a screenshot of my search results for the same term (no quotes) on 4/19/2012 at approximately 2:33 PM MDT.
Google goes out of its way to say that the only thing needed to rank highly in its search results is to produce quality content. Then, of course, people will link that high quality content and you’ll rank highly. Everyone whose been interested in writing online and ranking well for their content for more than 10 minutes knows that’s a fantasy.
Still, Google, and by extension those who believe what Google tells them, continue to parrot the line that content is king. This is proof that is simply not the case.
There is no high-quality content here. There is no content AT ALL.
Still it ranks in Top 10.
Not only that, but since this particular website has been down for going on two years now, it also has virtually no new links, at least not legitimate ones.
So, what does this all mean for someone who wants to make money writing online?
It means that you can generate quality content, but if you want people to find it in on Google, you’re going to have to link it. The sooner you get used to the fact that the number of incoming links you have outweighs the quality of your content, the better.
I’m not saying to write garbage. After all, I started this website for people who can, and do, write well. I’m just saying don’t be naive. You’ll have to do more than just write good stuff to rank highly and make money from your organic traffic.
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