Tag Archives: AdSense

Biggest AdSense Mistakes Costly Myths

adsense-myths-costly-mistakes These days it seems like everyone is an expert on Google AdSense. Unfortunately, that is not entirely true. Worse, much of the expert advice out there is based on old information or ideas that were never true in the first place. Either way, following bad AdSense advice can cost you a lot of money.

Here are the top AdSense myths mistakenly followed by publishers and writers.

The Highest Placed Ad Is The Highest Paying Ad

Not anymore. Once upon a time, this was true, but Google changed up the AdWords program a long time ago by adding an Ad Quality Score. Now, the amount of the advertiser bid multiplied by the ad’s quality score is used to determine where the ad is placed on websites and blogs. In other words, an advertiser with a “high quality” ad may get the top ad spot on your website even if their bid is significantly lower than the bid of another advertiser with a “low quality” ad.

The bad news is that you no longer no for sure which ad is the lowest paying on your webpage. The good news is that better ads convert more and with higher positioning are more likely to be clicked. That means that you won’t get smart-priced because a garbage ad keeps getting all the clicks on your website because they pay more.

Google Smart Prices AdSense If No One Clicks On Your Ads

This was never true. Someone misunderstood the concept and drew the wrong conclusions, and then everyone started repeating what they said until every assumed it must be true.

Smart pricing occurs when the clicks on ads from your webpages convert as a lower rate than clicks on those ads do from most other pages. In other words, if your website is sending garbage clicks to advertisers, your CPC will be lowered by smart pricing. However, if your website never sends any traffic because no one ever clicks on your ads, you will not be smart-priced.

All Image Ads Are CPM Ads That Pay Per Impression and Not Per Click Like Text Ads

I don’t know if this was ever true, but I know it is not true today. When an advertiser sets up their ad they choose whether they want it to be CPC or CPM. This choice comes after they choose whether or not to create a text ad or an image ad. In other words, an advertiser can create an image ad that pays per click just like they can create an image ad that pays per impression.

Unfortunately, there is no way to allow only image ads that pay per click. If you allow image ads, then some of those ads will be CPM ads and some of them will be CPC ads with no control from you over them.

Reliable AdSense Information Will Increase Your Earnings

Be sure that the information you are getting about AdSense is reliable. Attempt to verify any program information directly with Google before acting on it. Don’t forget to read through the AdWords information as well because not everything is in the AdSense section. (For example, there is no mention of Smart Pricing anywhere in the AdSense information on Google’s website. Smart Pricing is only mentioned in the AdWords sections.)

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Yahoo Partners With Zillow For Real Estate Listings

Yahoo made news not too long ago when certain investors demanded that the company be sold (to Microsoft) and then again when Yahoo partnered with Microsoft’s search engine technology in order to get out of the business of being a search engine. While such news was apparently welcome to investors who had grown tired of owning the stock of a company that was the number two search engine in the world. Apparently, the company’s new CEO agreed and Yahoo search has been wound down. Most Yahoo search results are now powered by Microsoft’s Bing search engine, whether that is made apparent on any particular webpage or not.

The question, of course, has to be then, what Yahoo plans to do as a business in order to make money if it will not be a search engine company. The answer has been a scattered set of developments, online services, and technologies that Yahoo! has rolled out over the last year or two, including Yahoo buying Associated Content.

Ironically, in many of the new areas Yahoo is focusing on are ones where the company is also the #2 provider (or less). One of the areas that Yahoo has been working at expanding its online offerings for is real estate listings.

Searching Real Estate Listings Online

Some industries were ripe for the Internet from the moment the technology and bandwidth speeds were in place to handle them. Searching homes for sale was one of those areas. The Internet allows users to browse through hundreds of real estate listings, including pictures without having to drive around just to see a dozen houses. What’s more, computers are great at parameter based searching. Users can select to only see houses with more than three bedrooms, or only those with at least a two-car garage, and so on.

Yahoo! Real Estate has been providing just such an online home search service to users for some time. However, it has languished behind other websites with a real estate focus. The company has made a new move to increase its real estate listing offerings, as well as provide more advertising sales and opportunities to local real estate agents via a new partnership with Zillow.

One of the things that make this deal interesting for those looking to earn money by writing websites or making money writing online by using AdSense or other online advertising is that Zillow has shown up as one of the Google third-party ad networks for Google AdSense. With Zillow offering ads on both the Google publisher network and on Yahoo, savvy webmasters and professional writers creating online content will need to keep an eye on whether or not their Google approved AdSense sites continue to get “the good ads” or whether the CPC for third-party ad network ads drops due to Zillow serving up lesser or left over ads on Google content publisher websites.

(Note: The deal was just announced and no one knows what, if any affect, it will have on AdSense earnings or publisher websites. This is only one more reason to closely monitor the level of AdSense success each website has, not a statement that things are already worse, or that things will change at all.)

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Secret Formula For Google AdSense Money Making Websites

money There is a lot of information out there about how to make money with Google AdSense. Most of it boils down to some version of:

  1. Research Keywords
  2. Write Keyword Optimized Posts or Pages
  3. Build Backlinks to Optimized Articles
  4. Move Up in Search Engine Rankings
  5. Profit

If this sounds about right to you, I have some bad news for you. There is a very good chance that even if you fully succeed at the money making method listed above, you may never earn more money from AdSense than a few pennies.

If earning money from Google AdSense ads can’t be done by following the methodology above, then why do so many people repeat it?

First, off, congratulations on asking the right question. Secondly, the answer to that question is actually in the question itself. So many people repeat what they have “learned” about search engine optimization, or SEO, and making money with AdSense that it has become accepted conventional wisdom, even if it is not entirely true. If you are serious about making money writing online, it is imperative to be able to distinguish knowledge that has been used and verified first-hand, and the so-called knowledge that has been copied from sources second-hand.

The good news is that the formula for making money with Google AdSense above is not false, so much as it is incomplete. The most important step for earning money with AdSense has been left out of the formula, unintentionally, by hundreds of writers and webmasters trying to make a name for themselves as money making bloggers by reading information and then passing it on. There is nothing wrong with doing this. I do it everyday as a professional freelance writer by creating content and articles for publication based upon research that has been given to me, or data that I have researched myself. The catch is, that in order to be useful, the research that writing is based on must be both accurate, and complete. (You can read my freelance writing blog for more information and freelance writing tips.)

What Is Missing From Google AdSense Formula for Earning Money?

The key to making money with AdSense is getting clicks on the ads that are placed on the website or the advertisements displayed on the webpage that you have build with perfect keyword optimization. Most AdSense manuals of instruction provide the insider information for making money using Google AdSense by saying that you can expect a one percent (1%) click through rate on the Google ads displayed on your high-ranking webpage. However, while that number may be inline with most reported click-through-rates or CTR studies, that number is an average CTR rate, not a standard CTR rate.

The reality of Google AdSense is that some keywords get much higher click through rates. The bad news, is that many keywords get much lower click through rates.

If you spend a lot of time optimizing high-quality content and then linking it to the #1 position in Google search results (sometimes called Search Engine Results Pages, or SERPs), but nobody clicks on the ads that get displayed, you won’t make any money with AdSense no matter how good you are at high-ranking, keyword optimized, content for the web.

How do you find out what searches have keywords that get clicked a lot? Unfortunately, the only true answer is trial and error.

Some webpages can literally get a 25 percent CTR or even higher because the people searching for that information are so likely to be in need of services or products provided by Google’s advertisers. Other webpages can get less than 0.01% CTR because the people looking for that particular information have no need for the products or services provided.

The best way to find high-paying keywords for profitable AdSense targeting is to research high-volume, good-paying keywords and then publish well-written, high-quality web content around those keywords. Then, build some links to those articles and webpages in order to increase web traffic by having high-ranking search results linking to your content. By checking your AdSense Reports and your Google Analytics reports, you can determine which webpages are resulting in high click through rates and cross-reference those pages with what keywords are driving traffic to those webpages. Using those keywords to create high-ranking, top-quality, keyword optimized content to drive profitable traffic to your website that will actually click on your Google AdSense placements is the key to making money writing online by using AdSense.

Next Steps Making Money With AdSense

When you are ready to get serious about earning money with AdSense, important steps cannot be skipped.

First, you will need to start a writing business so that you don’t have to give your social security number out to everyone in order to get paid. Second, you will need to get approved for Google AdSense accounts. Third, it can help to be approved for Google AdWords as well. Finally, you will need to build a profitable website. One of the easiest ways to create a quality website is by using WordPress. Don’t get bogged down in WordPress themes that are search engine optimized and flashy. They are not any better for making money with AdSense and can cost you more dollars for webhosting if they use too many resources. Instead, look for great WordPress themes for writers that can feature your content without appearing boring or amateurish.

Then, grab the Make Money Writing Online Feed to stay up to date on all of the best money making writing techniques.

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Best WordPress Themes For Writers Earning Money Online

Let’s face it, the fastest and easiest way to make money writing online is by generating a truckload of good, solid, easy to write, usable content, just like you do every day as a skilled writer. Then, sign up for Google’s advertising program and get approved for Google AdSense and put some well placed ads on your high-quality content. Of course, you’ll also be on the hook for driving some traffic to your content by link building and other online marketing tactics, but you’ll have to do that no matter what you do to earn money online.

Yes, there are other affiliate marketing programs or those semi-legitimate pay per action ads that may or may not pay out higher income, but they all take another level of effort that diverges into the world of web design and Internet marketing. There isn’t anything wrong with that, of course, it just is not the same thing as earning money by writing online. When it comes to making money from your writing (and, of course, some basic level search engine optimization and writing techniques) Google AdSense plus good original content is king.

Best WordPress Themes for Writers To Use For Earning Money

In order to make setup, design, and adding content as simple as possible, many professional writers use the WordPress blogging platform as their content management back-end. You just pick a theme, tweak some settings for maximum search engine impact, add some useful WordPress plugins for writers, pick a good WordPress theme and then start writing.

The catch is that finding a good WordPress theme is not as easy as it sounds. Unfortunately, many theme directories have taken to showing just the upper-left hand corner of a theme screenshot. That isn’t very helpful if you are looking for a good WordPress theme for writers that displays your content elegantly and powerfully. After all, WHO CARES what the header image is? If you aren’t replacing that image anyway, you aren’t really customizing your publishing platform.

Even worse are the fatal flaws that can make your AdSense earnings lower than they should be without you even knowing it!

Every expert there is from Google itself, to advertising experts, to off-line advertisers, to writers and bloggers that actually make their living writing online will give you one major piece of advice for generating higher income from AdSense. That advice is to put a prominent ad above the fold. That means that the best WordPress themes for writers leave room for an ad and some content near the top of the design.

For those of you who haven’t gotten down the basic terminology of design and marketing online, above the fold for webpages basically means what the visitor to your website can see when the page first loads. In other words, above the fold is what you can see without scrolling down.

Now, do just a little bit of math (metaphorically speaking) and tell me, how can you display your article title, show at least a minimum amount of catchy, attention grabbing text from your writing, and show a decent sized Google ad, when the theme has some huge header image built-in?

Seriously, if you are looking at a WordPress theme with a header image and menu area that takes up one-third of the screen before it shows a single bit of word-based content, you are looking at a money losing theme for writers, not a money making theme for writers. Big, fancy graphics might look nice in a theme gallery, but they are space wasting, income ruining, bandwidth hogging, non-features when it comes to really making money writing online from home or anywhere else.

Make sure your WordPress theme is efficient and readable, or all the WordPress theme SEO-optimized header tags and other nonsense in the world won’t make a bit of difference.

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