Tag Archives: advertising sales

Yahoo Partners With Zillow For Real Estate Listings

Yahoo made news not too long ago when certain investors demanded that the company be sold (to Microsoft) and then again when Yahoo partnered with Microsoft’s search engine technology in order to get out of the business of being a search engine. While such news was apparently welcome to investors who had grown tired of owning the stock of a company that was the number two search engine in the world. Apparently, the company’s new CEO agreed and Yahoo search has been wound down. Most Yahoo search results are now powered by Microsoft’s Bing search engine, whether that is made apparent on any particular webpage or not.

The question, of course, has to be then, what Yahoo plans to do as a business in order to make money if it will not be a search engine company. The answer has been a scattered set of developments, online services, and technologies that Yahoo! has rolled out over the last year or two, including Yahoo buying Associated Content.

Ironically, in many of the new areas Yahoo is focusing on are ones where the company is also the #2 provider (or less). One of the areas that Yahoo has been working at expanding its online offerings for is real estate listings.

Searching Real Estate Listings Online

Some industries were ripe for the Internet from the moment the technology and bandwidth speeds were in place to handle them. Searching homes for sale was one of those areas. The Internet allows users to browse through hundreds of real estate listings, including pictures without having to drive around just to see a dozen houses. What’s more, computers are great at parameter based searching. Users can select to only see houses with more than three bedrooms, or only those with at least a two-car garage, and so on.

Yahoo! Real Estate has been providing just such an online home search service to users for some time. However, it has languished behind other websites with a real estate focus. The company has made a new move to increase its real estate listing offerings, as well as provide more advertising sales and opportunities to local real estate agents via a new partnership with Zillow.

One of the things that make this deal interesting for those looking to earn money by writing websites or making money writing online by using AdSense or other online advertising is that Zillow has shown up as one of the Google third-party ad networks for Google AdSense. With Zillow offering ads on both the Google publisher network and on Yahoo, savvy webmasters and professional writers creating online content will need to keep an eye on whether or not their Google approved AdSense sites continue to get “the good ads” or whether the CPC for third-party ad network ads drops due to Zillow serving up lesser or left over ads on Google content publisher websites.

(Note: The deal was just announced and no one knows what, if any affect, it will have on AdSense earnings or publisher websites. This is only one more reason to closely monitor the level of AdSense success each website has, not a statement that things are already worse, or that things will change at all.)

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