Google Analytics to Protect AdSense Earnings

Like most writers engaging in the enterprise of writing to make money online, I use Google Analytics as one of the ways to track how much traffic comes to my various websites and articles, and just as importantly, where they come from. Like most things Google, Analytics is a free utility offered to any webmaster with a Google account and it runs relatively fast based on a small snippet of JavaScript code that you load onto your webpage. If you use WordPress, there are dozens of Google Analytics plugins for WordPress that you can use.

In addition to tracking visitors to your website and showing you how they get there and what they do once they arrive, there may be another undocumented benefit to using Analytics on your websites.

It seems that some members of various Internet Marketing forums recommend that you install Google Analytics on your legitimate websites using AdSense as a way to protect your AdSense earnings. Google, of course, only offers Analytics for “free” because they get something back out of it. Not only do you get all of those stats and data, but so does Google thanks to the tracking script webmasters so willingly place on every webpage on their websites. That same data can be used to exonerate you in the event that your AdSense clicks look fishy.

Google Analytics Proof of Legitimate AdSense Earnings?

Assume for a moment that Google’s AdWords program (the advertiser side of the AdSense program) suspects your website of something shifty in regards to AdSense. Without Analytics installed, the only thing Google AdWords can rely on is the data that comes in with AdWords (which is not insubstantial). However, if there might be another explanation, Google could also check the data it receives from Analytics as a way to either corroborate reports of nefarious conduct, or, in the case of good writers trying to make money writing online, as a way to exonerate your efforts as a AdSense Publisher.

There is no proof that Google does or does not use Analytics for this purpose, but since you need to do something to track your visitors and your progress building traffic and passive writing income, you may as well install Analytics anyway.

Of course, if you’re a scumbag, you might want to uninstall Google Analytics right away.



HubPages AdSense Revenue Increasing May Be Worthwhile Yet

As most of you know, I have from time to time thrown a bit of effort into a writers profile of sorts at HubPages as Hub Llama. For the most part, this experiment has served just three purposes. The first, is to determine what if any leverage can be achieved by using HubPages to build backlinks to my other online projects. The second, is to have a sort of catch-all place where I can write quick, unpolished, articles that do not fit into one of my other websites or online businesses. The third, is to experiment with keywords, because HubPages pulls a bit of traffic and ranking on its own, so one can sometimes get a quicker feel for what variations of a key phrase or set of keywords might be the most profitable.

As nothing more than a potential side benefit, I have also followed the possibility that Hubs published on HubPages produce passive income online by themselves, though I have not made this any sort of focus in my endeavors over there.

In order to monitor profits from HubPages and determine whether there is any value in pursuing attempting to make money writing online at HubPages, I have, of course, installed my Google AdSense number on HubPages and linked the HubPages AdSense to Google Analytics. So far, the results haven’t been all that inspiring. It isn’t that Hubs don’t get traffic, they do. The problem is that the ads on HubPages don’t just draw from your Hub’s content, but also, seemingly, from Hubs around them, or from the overall HubPages domain itself.

What that means, when it comes right down to actual AdSense data for HubPages is that most clicks pay very low amounts, even for Hubs that are about topics and similar in content to webpages elsewhere that earn much higher CPC. For example, I often see something like $0.07 for a single click on a newer hub which make analyzing how much each click pays easier. A similar webpage on a related topic on a different site, or on one of my more carefully crafted sites, will pull down something like $0.35 to $1.00 for the same kind of clicks. Add in the fact that HubPages displays your ads 60% of the time, and you have a recipe for some low earnings.

However, today, I happened to notice a single click take down well over $2.00 on a topic where that would be considered a good amount anywhere. Now, that is just the one time, but it does raise the question. If the right topics were written about, and enough of the low-paying CPC advertisers could be filtered out in the AdSense competitive ad filter, could HubPages be a bigger source of monthly income?

We’ll find out soon enough. I’m going to launch my 100 Hubs in 10 Days Challenge soon, and I’m going to hit several “juicy” topics along the way. Between the extra linking, the HubRank pushed inevitably toward 95+, and my own backlinking and promo-ing, there just might be enough sizzle to see some real dollars earned on HubPages.