Tag Archives: blogging

WordPress Update Version 3.3.2

A new version of WordPress has just been released.

If you are using WordPress for your blogs, it’s time to start considering updating them. This update is a minor one. It’s mostly security updates with a couple of bug fixes. As always, staying current helps protect your websites from hacking and malware.

You can update through your WordPress Dashboard by clicking the update now button.

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Death of the 300 Word Post

One of the dumbest things the SEO world ever spawned was the 300 word blog post or the 300 word article.

Way back in the day, there was a sort of consensus among search engine researchers that followed Google and used their knowledge to instruct website owners in the practice of search engine optimization that Google only indexed the first 300 words on a webpage. More to the point, it was said that only the first 300 words were used by Google to determine a webpage ranking in its search results. Thus, anything you wrote after 300 words was "wasted."

death-300-wordsThat may have been true at one time, but it has long since ceased to be the case with Google’s determination to index more of the web. Still, this time honored SEO advice was repeated constantly over the years.

Worse, a 300 word post is seldom sufficient for covering almost any topic in enough depth to make it valuable to a reader. Most web publishers were well aware of this, but they chose optimizing for search engines over writing for their readers.

Google’s recent search ranking updates have slaughtered those who were slaves to the 300 word article rule.

Google Website Rankings Update

As more information about Google’s new search rankings algorithm has emerged, the consensus now is that a plethora of 300-word posts will actually hurt your website rather than improve your search rankings.

Google has stated that it has improved its search rankings by downgrading websites with thin or limited content. In fact, even the good webpages of a website can be penalized if they are on a domain with too much junk content. Those highly ranked, well-written articles are now dragged down by all of those keyword stuffed 300 word posts used before to prop them up.

This is all good news for writers making money online by writing. No longer is it advantageous to pay $1 for fifty 300 word articles from the cheapest freelancer you can find on elance.com. Such thin content actually hurts your website and makes your webpages rank worse. Websites looking to improve their traffic and even those looking to recover from a Panda hit that they took will be better off actually generating or commissioning worthwhile, informative, and yes, longer articles.

This website was started with the writer in mind. Instead of advice of how to make money with websites using tricks and techniques that gamed Google’s search engines, the idea is to show someone who can (and does) write well and publishes useful content how to turn that content into a way to make money writing online.

Make no mistake. The content mills and affiliate marketing scammers are hard at work on finding the next bare-minimum they can get away with.

Don’t fall into that trap. Keep writing the good stuff. Keep using the techniques to link it, index it, build it and monetize it, but keep making it good.

Google is said to be updating the Panda algorithm on a monthly basis now. Whatever garbage method the junk publishers come up with next might work for a month or two, but as soon as it becomes known, Google will be looking for a way to knock it down.

Content to Advertising Ratio

One recent metric to emerge from the AdWords / AdSense world is that of ads to content. It seems that in some cases, Google measures how much content there is relative to how much advertising there is.

It doesn’t take a rocket scientist to realize that longer articles will fair better in this ratio. A 300 word article, for example, is 10 percent ads with just 30 words of advertising, versus a 1,000 word article offering up to 100 words of advertising for the same ad ratio.

In other words, if your blog is monetized with Google AdSense, those longer articles you have been writing are paying off for you right now.

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WordPress Theme for Writers Review Voidy

voidy-wordpress-theme-for-writers Voidy claims to be a WordPress theme for authors. This writer’s WordPress 3.0 theme has a home page that claims that there is good content and that there is great content. Voidy, it seems, is only useful for those who write great content. Or, at least, that is what the poor developer of another WordPress theme for writers thinks after spending too much time listening to the echo chamber inside the blogosphere.

The idea upon which many new free WordPress themes for writers are based is that writers, that is good writers, and presumably, professional writers, either don’t want or don’t need anything fancy “distracting readers” from their amazing writing. Therefore, top writers want WordPress theme features that don’t have extra things to worry about like being AdSense ready themes, or SEO optimized themes, or heaven forbid, attractive themes with graphics and nice typography. No, you see, writers just want their wonderful text to sit alone, black on a sea of white open space, so that their readers can bask in the glory of powerful writing and beautiful prose.

I don’t know where this grade-school fantasy of what a real writer is like came from. I first encountered the whole “writers want simple, plain, uncomplicated WordPress themes to showcase their writing” nonsense from the Erudite WordPress theme. (Incidentally, real writers would not use the word “erudite” in this manner, even if its meaning could be shoehorned into titling the design concept. If nothing else, it is conjugated improperly. Anyway…)

Ever since then, every time I find a new WordPress theme for writers, it has this same banal design motif at its core.

Writers WordPress Themes Should Make Money Easy from Great Content

It will likely take a person who is both a quality writer and a quality web developer to create the first truly great WordPress theme for writers. When it happens, you can be sure that it won’t be a plain theme that “showcases” the writer’s writings.

What a professional writer really wants from a WordPress theme is for the theme to handle all of those other things that have to happen in order for the mythology of Content Is King to come true. As writers, we don’t worry about our content being overshadowed. We right great content. If that is what you want, then you’ll read our stuff regardless of what flash-based graphics are moving around the text. What we DO actually worry about is that our quality articles and well-researched posts will be buried in the wasteland at Page 8 of Google search engine results pages, while thin, barely passable junk posts make thousands of dollars a month for their authors because the person that wrote those articles knew to nofollow his Header 1 links to the .htaccess file next to the noindex parameter of WordPress widgets and their canonical links.

You get the point.

What REAL writers WordPress theme does is make sure that when we write high-quality posts they get all the right tags and links and nofollows and whatever else they need so that Google can find them, index them, rank them highly, and allow the writer to benefit from not only having produced “great content” but also having had that content indexed properly and ranked #1 by Google for all of the relevant keywords, all without us having to hack up our writing to satisfy Google’s engineers. In other words, a professional writer wants a WordPress theme for writers that makes money with writing quality.

Somehow this turned into a rant about bad WordPress themes for writers out there. I’m not going to let it go to waste or rewrite it. Properly using and re-using content written is how to earn money writing online easily and quickly. Instead, you can come back tomorrow or the next day (depending upon how it gets scheduled) and read the rest of the Voidy WordPress Theme for Writers review.

(Hey, look at that, a precious link to the review article that will count as a vote that the webpage that opens when you click it is the King of Content even though neither your nor the spider that follows the link have any idea of whether or not the words on that page are anything but gibberish. — Whew! I guess I’m testy today 🙂

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