Tag Archives: cost per click

Earn Money Writing Online with Ads

It takes more than just fancy flying.

Read to earn money by writing online? Selling advertising to monetize your published content online is one of many ways to make money by writing online. It is also one of the most popular thanks to being able to generate passive income for a long time without the need to do any additional work. That is the theory, anyway.

The catch to making money with Google AdSense once you have been approved or another advertising network is that people have to click on the ads you display.

Technically, that is not true since there are advertising programs that will pay you based on how many times an ad is shown, something known as cost per impression, or CPM (cost per thousand impressions). Unfortunately, the pay rates for CPM or impression-based ads are typically very low. Without tens of thousands of pageviews these ads won’t generate enough money to cover your morning cup of coffee.

When it comes to CPC or cost per click, advertising, the need for high amounts of traffic is much lower. One can actually make very good money on just a few thousand visitors per month provided you generate the right kind of content, that content ranks highly, and most important of all, that content leads people to click on the advertisements displayed.

It is that last piece that trips up most people. Just because something is popular, just because you rank #1 in Google for that keyword, and just because you get a million hits per day, doesn’t necessarily mean that anyone is clicking on the advertisements displayed on your website. The fact is that certain types of people click on ads and certain types of people do not. One area that trips up a lot of new writers looking to build an online money making business writing, is that the more technilogically savvy a user group is, the less likely they are to EVER click on an ad.

Think it through.

A techie user most likely abandoned Internet Explorer for a better browser years ago. That same user almost certainly has taken advantage of the more powerful browser’s ability to use extensions by installing those that make surfing the Internet faster and easier. The first plug-in on that list is an ad blocking plugin, which means that not only are technically savvy readers not clicking on Google ads, they are never even seeing them in the first place.¬† This is not good news for those of us who are professional technical freelance writers.

In other words, if you want to make money writing with Google AdSense or any other advertising program, you will also need to write about non-technical topics.

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Google AdSense Competitive Ad Filter Broken?

Update to the Update (most recent): Turns out that blocking Yield Manager did not stop the ads from appearing either. Eventually, I resorted to searching for other websites on the same topic and waiting for an equivalent ad to appear. When I finally found one on a website that I do not own or have any relationship with, I clicked on it to see where it went. I blocked THAT address which seems to have done the trick.

It is a shame that in its quest for secrecy that Google cannot provide webmasters with a usable way in which to find out who is displaying advertising on their websites. The so-called preview tool that they provide is laughable in both its functionality and the fact that one has to just get lucky in order to get the ad in question to appear in the tool at all.

Update: Although I didn’t get much of an answer to my question in the Google AdSense forums (big surprise), I did some more digging on my own and came up with a likely answer. When using Firebug Firefox plugin to view the source of the offending ad, I was able to see the whole source code for the JavaScript based ad that was being displayed. While I don’t know much about JavaScripting code, I did notice in all of the programming a domain name, yieldmanager.com.

Again, I don’t know much about how JavaScript works, but I am going to assume that yield manager is actually having the ad placed and that when it displays, this bit of code goes out and actually ends up running an ad from the low cost per click paying atdmt.com folks.

On the one hand, that means that atdmt is not displaying ads on my site by paying some ridiculously low ad rate, because the ad actually comes from yieldmanager.com. The problem isn’t so much whether or not the ad pays well, but rather that it is virtually NEVER clicked on. In fact, I got my first click on that tower ad in a long time, and it paid decent. But, if it’s only going to bet clicked once every week, then it isn’t worth it. So, for the time being, I have added yieldmanager.com to my competitive ad filter too.

Hopefully, this will return that tower ad to its previously profitable status and eliminate the wasted impressions generated by this overly generic, non-call to action, advertisement.

Like many other AdSense publishers, I long ago added ATDMT.com to my competitive filter list in order to block their advertisements from appearing on my websites. However, on one of my websites, I’ve noticed that their ad appears repeatedly despite being in the list that is supposed to block them from showing up at all. In fact, on this particular website, one ad from ATDMT seems to appear almost exclusively in the sidebar tower ad.

It is not a matter of giving it time since ATDMT has been in the list for months. In fact, I was somewhat surprised when I went to add the domain name to the competitive ad filter list and found that it was already there. The full domain is supposed to be filtered atdmt.com and yet, an ad from click.atdmt.com shows again and again on different days, on different pages, and in different browsers.

This raises the question, is the AdSense Competitive Ad Filter working properly? Or, is Google using the list as a “suggestion” and continuing to display whatever ad it feels like? Or, are publishers not allowed to block atdmt.com at all?

I’ll be posting a question in the AdSense forums, which is the only form of help available to most content publishers when it comes to Google AdSense. A quick Google search revealed that if this sort of thing is a widespread problem that there don’t appear to be too many people aware of it, which leads me to believe, for the time being, that this is just a singular glitch on my website.

Ironically, the ad in question was brought to my attention not only by the sudden appearance of very low CPC rates on what traditionally provides relatively decent pay per click, but also by the fact that NoScript was suddenly showing in the status bar that it was blocking some JavaScript even though I have my domain whitelisted. Turns out that not only is atdmt.com showing up past my competitive ad filtering, but that it is also running an animated JavaScript ad as well.

Well, off to post my forum question.

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