Tag Archives: Google AdSense

search spider index

Write Anything for Better Earnings and SEO

When you start trying to earn money by writing online, there are a lot of things to learn and keep straight. However, the most useful online writing tip to make money is the simplest.

Just write something.

Current and Fresh = Active and Used

When it comes to earning money from your website writing, the reality is that you are going to need traffic. In order to get traffic you’ll want to build and audience, and get subscribers, and develop and email list, and a bunch of other things. You’ll also want to show up in search engines when people look for content on your websites. This is where writing something, anything, is so important.

search spider indexThere are literally billions of webpages out there. The search engines, whether it’s Google, Bing, Yahoo, Duck Duck Go, or whatever else, all have to index and rank those pages in order for their search engines to work. They use programs called spiders to move around the web finding and indexing content. As you can imagine this is an intensive process.

In order to make it all work, the different search engines all have various shortcuts and algorithms that help them rank and index faster. Many of these tweaks are trade secrets, but one well known maneuver used by all search engines is noting the freshness, or current state of various websites and acting accordingly.

So, for example, if this website gets updated every day, the search engines will eventually decide that they need to come check and index new content every day or two. If this website gets updated monthly, they’ll notice that too. If it doesn’t really get updated at all for a while, they probably only show up when a new link points them this way.

More importantly, for most of your online money making endeavors, a fresh, or current website, counts much more ranking of the other websites the links point at. So, if you have a knitting website which links to your sewing website, the links from the knitting website are much more powerful if they are not considered to be coming from an inactive website.

While it is important that the content you are actually trying to get ranked highly, and that which you actually want to drive traffic to on all of your websites should be the highest quality, best effort you can manage, the posts necessary to keep your page “alive” in the minds of the search engines can be less inspired. No one is saying your posts should be low quality. However, not every post has to be an amazing, inspired idea. Write good quality posts, just write about those less in-depth things as well.

(Note: This assumes, as most things on this website do, that you are a good writer. A good writer’s efforts are often higher quality than a non-writers best effort.)

Keep your websites active by updating them on a regular basis, and watch your online writing portfolio increase its income and value. Otherwise, your ad revenue will dwindle, not just on the websites you are not updating, but on those that depend on the incoming links from those sites as well.

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AdSense Earnings Drop During the Day

Over the last year or two, I’ve moved a lot of my efforts and focus to my more passive income type earnings online, versus just concentrating on my online freelance writing business. One of the facets of making money writing online is advertising. The simplest online ad system is Google AdSense.

AdSense Earnings Adjusted Same Day

Google’s AdSense program has a lot of moving parts. However, recently, I’ve noticed an uptick in a certain quirk related to earnings.

First, Google adjusts your earnings as an AdSense publisher all the time. The most noticeable adjustment occurs every month when your “Estimated Earnings” is converted into the actual earnings they are going to pay out to you. On the second or third day of a new month, Google will post the actual amount you are getting paid. This number is almost always smaller than the estimated earnings you have been shown all month long. For me, it’s usually a pretty insignificant amount, a rounding error, really.

falling adsense earningsDuring the month, if your ad clicks are particularly worthless not converting well, you may be “smart priced” which is a fancy way of saying that the amount you are getting paid per click will be lowered. This keeps advertisers from trying to cut off certain publishers and potentially costing Google revenue. There is no notification that you have been smart priced, nor is this really something talked about on the publisher (AdSense) side. It’s actually something more readily mentioned on the advertiser side (AdWords). Either way, it’s real and it happens, but it usually requires comparing time frames to see it happen.

Honestly, I don’t really have a lot of experience with Smart Pricing. Either it’s been happening to me from the very beginning, or it just doesn’t happen to me enough for me to notice.

AdSense Earnings Dropping Intraday

What I haven’t seen a whole lot of, in my experience, has been Google adjusting your earnings in real-time, or within the same day. However, lately, I’ve started to notice downward earnings adjustments on some of my accounts.

Check out my look at whether Credit Karma is a scam.

To begin, let me just admit that I check my AdSense account a lot. Honestly, I probably check it too much. On the other hand, it’s so easy to just make a quick click in between projects, phone calls, or meetings. I don’t take the time to necessarily drill down into the data, but I do like watching the amount of money I’m earning online go up and up. I also use channels, ad groups, and site by site reports to keep a rather detailed eye on which sites are making what money, and when.

Which brings me to today’s issue.

Recently, I’ve noticed that sometimes a particular website will report something like $67 for the day so far. Then, 30 minutes later, when I check the same channel on the same website, the earnings will have dropped to something like $53. The RPM will have dropped too. Again, I haven’t drilled into this phenomenon a lot (yet), because this is when I’m supposed to be earning money online by doing other stuff, but it would appear that the CPC has been revised downward, not the number of clicks.

What is odd about this is the time frame. I’ve never seen these almost real-time adjustments before. Typically, you either get a lower CPC and you never really notice it unless it is less than previous days, or they adjust your earnings down at the end of the month. I’ve never known Google to lower your earnings midday like this.

I’ll have to do some more digging, I guess.

Has this happened to anyone else? Am I finally being smart-priced, and this is just how it looks? Has Google updated the way AdSense works so that it make quicker, smaller adjustments during the day rather than bigger. all at once adjustments at the end of the month? 

Leave a comment if you have thoughts.

 

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Death of the 300 Word Post

One of the dumbest things the SEO world ever spawned was the 300 word blog post or the 300 word article.

Way back in the day, there was a sort of consensus among search engine researchers that followed Google and used their knowledge to instruct website owners in the practice of search engine optimization that Google only indexed the first 300 words on a webpage. More to the point, it was said that only the first 300 words were used by Google to determine a webpage ranking in its search results. Thus, anything you wrote after 300 words was "wasted."

death-300-wordsThat may have been true at one time, but it has long since ceased to be the case with Google’s determination to index more of the web. Still, this time honored SEO advice was repeated constantly over the years.

Worse, a 300 word post is seldom sufficient for covering almost any topic in enough depth to make it valuable to a reader. Most web publishers were well aware of this, but they chose optimizing for search engines over writing for their readers.

Google’s recent search ranking updates have slaughtered those who were slaves to the 300 word article rule.

Google Website Rankings Update

As more information about Google’s new search rankings algorithm has emerged, the consensus now is that a plethora of 300-word posts will actually hurt your website rather than improve your search rankings.

Google has stated that it has improved its search rankings by downgrading websites with thin or limited content. In fact, even the good webpages of a website can be penalized if they are on a domain with too much junk content. Those highly ranked, well-written articles are now dragged down by all of those keyword stuffed 300 word posts used before to prop them up.

This is all good news for writers making money online by writing. No longer is it advantageous to pay $1 for fifty 300 word articles from the cheapest freelancer you can find on elance.com. Such thin content actually hurts your website and makes your webpages rank worse. Websites looking to improve their traffic and even those looking to recover from a Panda hit that they took will be better off actually generating or commissioning worthwhile, informative, and yes, longer articles.

This website was started with the writer in mind. Instead of advice of how to make money with websites using tricks and techniques that gamed Google’s search engines, the idea is to show someone who can (and does) write well and publishes useful content how to turn that content into a way to make money writing online.

Make no mistake. The content mills and affiliate marketing scammers are hard at work on finding the next bare-minimum they can get away with.

Don’t fall into that trap. Keep writing the good stuff. Keep using the techniques to link it, index it, build it and monetize it, but keep making it good.

Google is said to be updating the Panda algorithm on a monthly basis now. Whatever garbage method the junk publishers come up with next might work for a month or two, but as soon as it becomes known, Google will be looking for a way to knock it down.

Content to Advertising Ratio

One recent metric to emerge from the AdWords / AdSense world is that of ads to content. It seems that in some cases, Google measures how much content there is relative to how much advertising there is.

It doesn’t take a rocket scientist to realize that longer articles will fair better in this ratio. A 300 word article, for example, is 10 percent ads with just 30 words of advertising, versus a 1,000 word article offering up to 100 words of advertising for the same ad ratio.

In other words, if your blog is monetized with Google AdSense, those longer articles you have been writing are paying off for you right now.

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AdSense Optimized WordPress Theme Requirement

A lot of WordPress themes claimed to be optimized for AdSense. When you look at them, what they really mean is that they included some spots for you to put AdSense ads by default. Some of them will actually fill in Google AdSense ads automatically if you put in your AdSense account ID number. That is not AdSense optimized so much as AdSense for dummies themes.

Some themes are a little more honest claiming only to be AdSense Ready as opposed to AdSense Optimized. Of course, if you think about it, all WordPress 3.0 themes and all earlier versions of WordPress themes are AdSense ready since you can ad the Google AdSense code to them. If you want to be really honest, every blogging platform from Blogger to TypePad to Live Spaces (or whatever they are calling it these days) are AdSense ready. All you actually need to be AdSense ready is to be able to edit the source code and publish it after adding a little bit of JavaScript which is how all AdSense ads are coded. So, again, these themes are not AdSense ready as much as they are AdSense ad locations installed by default.

What would it take to be a true AdSense Optimized WordPress theme?

That is an important question for those looking to make money writing online. The answer has nothing to do with pre-filled AdSense code or designs that leave spaces open for you to publish ads in. Rather, what a fully AdSense optomized theme requires is:

  1. Be fully SEO optimized. Face it, you get your ad clicking traffic from Google search results so the most important thing to make money with AdSense is to be as highly ranked in SERPs as possible.
  2. Minimize AdSense Static. This is where most of those so-called AdSense ready and AdSense optimized themes fall flat on their face. Nothing ruins your ability to earn money with Google AdSense like getting irrelevant ads displayed on your webpages. Nothing gives you irrelevant ads faster than having too many non-targeted keywords littering your webpage. All of those comments that you did not write are throwing off your ad targeting, that is, unless your WordPress theme incorporates Google AdSense section targeting tags. Open up that source code and look for <!– google_ad_section_start –>. If you don’t see it, your theme is NOT AdSense optimized.
  3. Eliminate AdSense Interference – Even better would be a theme that separates out the comments from the post, or one that requires a click by the user from the “real” keyword targeted post with your carefully chosen content in order to expand the comments section. That way, Google can index your good stuff, match ad keywords based upon your carefully worded articles, while still allowing your readers to interact with you and your website’s community.

Ironically, most WordPress themes for writers trying to make money writing (and frankly, pretty much every WordPress theme in existence) fails these conditions like a high-school dropout taking the GED without studying after a night out drinking. That means it is up to you. If you want your theme to really be fully optimized you’ll have to stick those Google section tags into the source code manually.

Happy writing, and may big passive income come to you and your writing always.

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