Tag Archives: Google

HubPages Author Score – Phase 1 Complete

HubPages-HubRank-Author-Score-Hub-Llama-graphic

Couldn’t really sleep very well, so I got up early this morning and noticed that my HubRank over at HubPages is now over 75. It was showing at 79 when I checked. The reason this is so important is that HubPages nofollows all links from Hubs published by authors with an author score under 75. By hitting that magical number, my links should now be un-nofollowed and therefore building up additional authority for the various pages I have linked out to.

The next step is to build a few more hubs to ensure that my HubRank stays above 75. The HubPages Guide says that there is a "random" element to the scoring, whatever that is supposed to mean. Apparently, HubPages prefers the "fun" of moving scores to the accuracy of legitimate scores, but hey, its their ball.

Monitoring Incoming Links Google Webmaster Tools

Now that my HubScores are high enough and my author ranking is high enough, it is time to start monitoring incoming links to see if and when they show up. There are a ton of tools out there that will count and measure you incoming links. Some of them are free and others costs quite a lot of money. But, in the end, there is only one place that matters when it comes to link building, and that is Google.

If your incoming links are not counted by Google, then they don’t exist.

Don’t be fooled into thinking that every link on the Internet counts toward your PageRank and authority when it comes to Google’s index. Their spider does not index every page of every website every time it visits. One look at your site’s Crawl Stats inside Google’s Webmaster Tools will show you that.

The deeper a backlink is inside of a site, the more likely it is to not be indexed. This is why a lot of automated linkbuilding services don’t work. Sure, they post your links on a site, but they also post 100 other links on that site. As long as your link is on the first page, you are getting full credit. But, when it is buried deep inside of a site that the Google indexing algorithm doesn’t think is worthy of a full crawl, that is a different story.

That’s why I always monitor my website’s incoming links straight from the SERP source. Google’s Webmaster Tools are free and don’t require you to install any code like its Analytics Tools do. (You have to verify that you own a site either by including a meta tag or uploading a file, but that isn’t the same as adding a hunk of JavaScript to your website.)

If you want to check your incoming links at Google without messing around with webmaster tools, you can also just use some of the advanced search operators. Searching on link:www.yoursite.com will list the sites in the index that link to that domain. The drawback to this method is that you have to manually type in every page you want to check – link:www.yoursite.com/page1.htm , link:www.yoursite.com/page2.htm , and so on – versus being able to select multiple pages from a list. As an added benefit, Webmaster Tools lists your pages in order by how many incoming links they have, so if there is a surprise bump in links to a page you might not be manually tracking, you will still see it.

You can check out Google Webmaster Tools here.

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Keep Traffic Up and Make More Money By Keeping It Fresh

heavy-traffic One of the easiest ways to keep traffic up at your websites is by adding new content on a regular basis.

Google search results, as well as the search results of Yahoo, Microsoft, and Bing, are all influence by some degree by the freshness, or recentness of the data and information on a website and how recent a webpage was published or substantially edited.

Blogs are one of the easiest types of websites to setup and maintain thanks to publishing platforms like WordPress, and to a lesser extent, Blogger.  These platforms take care of much of the day to day work involved in things like webpage design, website linking, and formatting. 

They also offer a way to schedule your content to be published at a later date which you define in the interface. This allows you to keep your content fresh without having to actually work on your website every day or even every week.

Instead, write 10 posts all at once and schedule them to be posted over a three or four week time period.  Your site will be considered fresh and new the whole time even though it may have been weeks since you actually did anything for the site.

The goal of keeping your content fresh is to move up in SERP, or Search Engine Results Pages.  The higher your ranking, the more traffic that will flow to your websites and webpages.  More traffic equals more chances to make sales, or more chances to display advertising.  Either way, ranking higher almost always means more income.

So, keep it fresh.

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Google AdSense Privacy Policy Interest Based Advertising and the DoubleClick DART Cookie

One of the most common ways to make money online by writing or any other type of website is with Google’s AdSense program.  We’ll be covering it in some detail very soon, but for now, there is an important update that you should be aware of.

Google is rolling out something it is calling Interest Based Advertising (IBA).  Theoretically, the concept is that instead of only serving up ads based on the words that are on your site, IBA would also serve up ads based on the user’s interests regardless of, or in conjunction with, what keywords or key phrases were on your webpage.

Of course, to know what someone is interested in, you either A) Have to ask them, or B) Have to keep an eye on what they are doing.

With a bazillion users a day, which one do you think Google is doing?

DoubleClick DART Cookie

This is where the DoubleClick DART Cookie comes in.  In case you weren’t aware, Google bought out DoubleClick and now owns them.  DoubleClick will be handling the IBA apparently, so the cookie that tries to figure out your interests gets served from DoubleClick. 

This is dumb on so many levels, but they don’t ask me.

What it does mean, is that the required privacy policy that your website must have for Google AdSense must now include some new language to also inform visitors to your sites that in addition to having third-party ads served by Google, that there might also be a tracking cookie from DoubleClick dropped on the user’s computer as they roam around your site.  So, you have to ad language that specifically mentions ANOTHER company that is getting their potentially private information beyond Google.  (Reason Number 1 Why This Is a Dumb Idea).

The Google AdSense website offers this guidance:

Your posted privacy policy should include the following information about Google and the DoubleClick DART cookie:

  • Google, as a third party vendor, uses cookies to serve ads on your site.
  • Google’s use of the DART cookie enables it to serve ads to your users based on their visit to your sites and other sites on the Internet.
  • Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

So, if you are using Google AdSense, be sure your privacy policy is updated soon.  The official deadline was April 8, 2009.

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