Tag Archives: Link Juice

All 6 Every Day

I have several different blogs on a lot of different platforms aimed at a lot of different audiences with a lot of different goals. That being the case, I’ve always had the notion that if I could focus on my six different blogs or websites, and update each of them every single day, that things like search rankings, link building, and monetization would largely take care of themselves. Unfortunately, I’ve never really been able to test that theory, in large part because I have other projects as a freelance writer that I’m working on, and updating six blogs every day requires a fair amount of overhead.

daily updates on multiple blogsHowever, after tracking various analytics, traffic, and even some earnings, I’ve noticed a definite correlation between frequency of posting and positive results. However, unlike other people have suggested, I find the best results occur when those regular postings are made across more than one of the websites. In other words, I see better results from posting one or two articles per day, not on one site, but on several sites. Each individual site might go four, five, or sometimes 8 or 10 days between updates, but this still seems to achieve better results than a daily post on a single blog.

Now, I think it’s time to put my writing where my mouth is. Would daily updates across multiple blogs increase traffic, earnings, and even links in a meaningful way? There is only one real way to find out and that is to try it.

I’ve decided to work with six different blogs across multiple topics. Each blog links around a bit to the others, but nothing that would seem like some sort of link scheme. Mostly there are sidebar links to popular pages on other blogs, but I do try and occasionally throw in another links within the text, but only when it’s natural. Or sometimes, I’ll do it like it is an ad or something. Like this:

Check out my Credit Sesame Review.

More Content More Links

Too many people focus on the fact that daily updates leads to daily indexing by Google. Being indexed quickly is important for news sites, and other real-time endeavors, but for what I do, it isn’t really important. However, a daily update would mean a steadily increasing number of pages to be indexed, marking the blog as fresh. Even more beneficial is that each new post provides several new links. The sidebar links are but one pocket of linking. Each post has tag and categories, those pages get a new link with each new post. Any inserted links, obviously, increases the links incoming to that page. Finally, with a steady update, that means more people have the chance to see something new on an RSS feed, aggregator, or just on regular visits, each of which provides another opportunity to link.

How To Write So Much Content

Clearly, if one is cranking out six blog posts every day, and still hopes to achieve any progress on other projects, you can’t spend two, or even one hour, on every post. In fact, there may be an argument for rotating on a calendar which blog gets the bigger, deeper, longer, posts with more pictures and promotions each day. But, for now, I’m going to wing it, with the in-depth article ideas I have being cranked out where they seem the best fit, or where I have the best motivation each day. The other posts will, of course, not be garbage, but will, by necessity, have to be briefer, or faster in some way to write.

The holidays are approaching, so this may be a fools errand. On the other hand, there is no time like the present. Even three a day, or six every other day should show some results if I’m correct.

So, without further ado, this is ONE.

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Best WordPress Plug-in For Website Developers and Online Writers

Every day it seems like my RSS feed reader has at least a handful of posts about the greatest WordPress plugins of all time, or the best SEO plug-ins for WordPress, or — my personal favorite — top WordPress plug-ins you can’t live without. (And my not so favorite, WordPress plugins you “literally” can’t live without; someone needs to look up the word ‘literally’ before they ever use it again.) I have never bothered to write a post about the best WordPress plugins because I have used different plugins on different websites depending upon what the purpose of the website was and how I intended to use it. I have written about the best WordPress themes for writers because there seems to be a knowledge gap there. However, I have now found a plugin that everyone should use on every WordPress blog site that they have no matter what the website is for.

The One WordPress Plug-in Everyone Needs on Every Site

No matter had good of professional writer you are, and no matter what you write about, you will eventually end up with a broken link on your site.

broken-links-wordpress-plugin-1A broken link is a hyperlink that points to a webpage that no longer exists (or never existed). No matter how careful someone is, this will eventually happen to every user on every site, because webpages move or are deleted for all kinds of different reasons. the most common reason a webpage is moved is when it is archived, or when the link points to a news or current events kind of page that may be moved or eliminated when it is no longer considered current.

Of course, there are a lot of other reasons that a weblink can disappear. For example, Technorati links created over a year or two ago pointed to technorati.com/tags/keyword. Now, all Technorati tags have URIs using the word ‘tag’ instead of ‘tags’. Most of those will be redirected if clicked. If those redirects are setup as 301 Redirects for SEO purposes then some of their link power will still flow to the final destination.

However, links that are either not redirected at all, or that are redirected in another manner will result in a Page Not Found error for users and waste the so-called link juice of page authority because Google will still count it as an outbound link even if it doesn’t go anywhere. Even if you are not using the ranking link power of that page for your own purposes, it is still valuable to ensure that the links you do have benefit fully from your link juice.

The trouble is that it is way too labor intensive to check each and every link on anything but the smallest websites. Even if you hired some work at home temp to check them all it would still take forever, and worse of all, it would all have to be done again. Just because a link exists today, doesn’t mean it will still be there tomorrow.

WordPress Broken Links Plug-In

The WordPress plug-in Broken Links automatically checks every link on your entire WordPress blog website. All broken links that are found are displayed on a single screen.

— Take a break and read the Southwest Airlines rewards card review.

If this was all the Broken Links WordPress plugin did, I wouldn’t be writing about it. What makes Broken Links the best WordPress plugin ever for writers and webmasters is that the broken links that are found can be edited right from the report the plugin generates. In other words, there is no need to open every post that has a dead link, find the link, see where it goes, and then edit or delete the link. Instead, the Broken Links plug-in lets you unlink the broken URL with a single click. No need to ever leave the screen. If you want to fix the link rather than get rid of it, just click Edit URL instead and the link becomes editable right there. Again, you don’t even have to open the original post to fix every broken link on your site.

THAT would be enough to make me write about this top WordPress plug-in everyone needs. But, that is not the end. WordPress 3.0 plug-in Broken Links also shows all the links on your site that are being redirected. As we’ve noted before, redirecting incoming URLs with 301 Permanently Moved redirects helps preserve the link juice flowing to those pages as a way of keeping their Page Rank and authority, but not 100% of the link power flows through a 301 redirect. To get that, you have to modify the link itself. Unfortunately, doing that is just as big of undertaking as fixing all the broken links on your website.

However, the Broken Links WordPress 3.0 plug-in detects redirected links and allows you to edit them on the same screen just like it does for links that are broken. That means you can fix 100 links with the wrong address in the URL in just a few minutes. For example, I moved the Best Hubris strategy, management, and marketing blog from www.besthuris.com to besthubris.com a little while back. While I have 301 redirects in place to remove the www from all incoming URLs, there is no substitute for getting all the links to actually point at BestHubris without the www in them. So, I’ve been going through and and clicking Edit URL and removing the www in small batches as a way to take break between freelance writing projects.

I’ve loaded Broken Links on all of my websites now and expect to do the same to each of them, where needed, in the coming weeks and months.

Turbo Boost SEO Power with WordPress 3.0 Plug-in Broken Links

Unlinking broken links to give the links that are left more link juice power, plus retaining the full link power juice of any pages that have been moved and redirected may actually provide more SEO benefit than all of the WordPress SEO plugins out there do by tweaking title tags, header tags, and meta-data. I’ll be keeping an eye on my analytics reports and on Google Webmaster Tools to see just what kind of benefit using the Broken Links plugin for WordPress 3.0 gives my websites.

What do you do, if anything, to check for broken links on your websites? Do you check for redirected links? How much link juice linking power do you think your are wasting if you don’t fix old out of date links?

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Search Engine Rankings Link Building Myths

myth-graphic There is a lot of misinformation out there about search engine rankings and how they are determined. Most SEO advice is based on a paper published by Google founders Larry Page and Sergey Brin when they were students at Stanford, and the subsequent patent application made regarding the same. The catch is that the algorithm contained in those documents is over a decade old. Google has updated their search ranking algorithm thousands of times since then.

While the methodology published in the original Google patent application and other documents no doubt remains the basis of Google’s search rankings, there can be no question that the simplified version often given as the basis for SEO activities is very out of date.

What Is PageRank?

Essentially, the basics of this original search ranking methodology involved a site passing "link juice" to each page it links to. The power of that link juice is determined by the original page’s authority, as measured by its PageRank, which is in turn derived based upon how many pages and of what authority link to original page. This outgoing link juice is then divided evenly over all outgoing links. All of this results in a numerical value, or other ranking, which then leads directly to the results listed for any given search, and the order of the search result rankings for that search.

At first, it sounds complicated, but just a moment or two of study brings into clarity the fact that this particular algorithm is pretty simple, especially for a computer.

In fact, the original Google algorithm displayed here would be both very easy to copy, and very easy to abuse. As Microsoft’s repeated efforts at crafting a search engine have shown, it is actually not easy to duplicate Google’s quality of search results. After failing with both MSN Search, and Live Search, Microsoft finally launched a new search engine called Bing. Microsoft’s Bing strategy has been not to duplicate Google’s level of quality in search results, but rather to shake up the user interface so as to increase the likelihood that a user will perform a search which is more easily interpreted.

When it comes to the various methods of abusing the Google search engine, as most often referenced as "black-hat SEO", Google has entire teams of people working to thwart their efforts. Matt Cutts is one of Google’s most public engineers thanks to his long running blog. He is also the head of the so-called Webspam Team, whose job it is to prevent junk webpages from clogging up the company’s search engines. As a full-time engineer who heads up a "team" of people, one can only assume that the efforts that take place in this arena are substantial. Each action they take has the potential to render numerous forms of "white-hat SEO" techniques worthless, or at least worth much less that they once were.

PageRank Reality Check and SEO Myths

One recent example was Matt’s blog post in which he made a few very important points.

First, that Google has drastically changed how it interpreted the only recently launched nofollow tag after another Google team, the Search Quality team, determined that webmasters were setting nofollow tags on links to valuable webpages in order to "channel" the link juice to certain, most likely more valuable, webpages. This practice, known as link sculpting, was actively recommended by virtually all SEO experts and Search Engine Optimization consultants right up the very minute the post debunking it as an effective technique was published.

Second, Matt commented that it was necessary for him to publicly and blatantly announce the change in treatment for the nofollow link tag because the people who research and test such things had NOT NOTICED. Not only that, but with a throw away statement a few sentences earlier, he noted that they had also not noticed other bigger changes made by Google to its search engine ranking system.

Third, before getting into the specifics of this particular announcement, Mr. Cutts re-iterated the basic version of the search algorithm used all over the Internet as outlined above. Then, he said that in 2000 when he joined the company that Google was doing "more sophisticated link computation" than was shown by the original PageRank papers that everyone quotes. In other words, this is NOT the way the Google search algorithm works anymore.

Modern Search Engine Optimization

The reason that SEOs and other Internet Gurus continue to espouse the old version of authority and PageRank is that it appears to still work. That is, if you look at a small enough subset of pages and you compare them to a similarly small subset of pages based upon another small set of factors, then yes, the old model explains things nicely.

However, like the Newtonian Model of physics, there are a great many things that cannot be explained by the long standing theory. I have personally seen webpages with a PageRank of 4 with no incoming links except for the Blogroll links of 3 or 4 websites that have nothing but a PageRank 2 landing page and the rest PageRank 0 pages.

It doesn’t take long messing around with any of the SEO toolbars out there to notice that a PageRank 3 site will outrank a PageRank 5 site even if both have all of the standard "onsite SEO" things setup right and the PageRank 5 webpage has more incoming links.

So, what does this all mean?

If you want to go out and build a bunch of quick throw together websites and then use SEO techniques to try and push them up high in the search results and watch the money start rolling in, your only hope is to go with the tried and true, Link Juice + PageRank + Backlinks model and hope for the best. Just don’t be surprised when it doesn’t seem to work for you as well as it does for "everyone else."

If, on the other hand, you want to earn money by writing online, then start building websites about topics you enjoy writing about. Write plenty of content and THEN see if there is any traction there to make money with ads or by selling things online. If so, then give yourself a high-five and keep writing, especially on those high paying topics and their keywords.

If it turns out that this particular passion does not have any future as a money making enterprise, then keep writing about it for fun. You never know if or when what you are writing becomes a hotter topic or just finds an audience.

But, and this is the important part that so many writers who fail to make money by writing websites forget, you also have to move on and create a new website. Fill that one up with quality content and see how that works out. Yes, things like keyword research can help give you an educated guess at what will and will not pay off, but in the end, there are just too many variables to know for sure. So, keep writing, and watch for your opportunities to arise. When they do, hit ’em and hit ’em hard.

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