Tag Archives: Make Money

matched-content-ad-information

Google AdSense Matched Content Review

It’s still early, but I’ve been checking out my AdSense performance reports for data regarding the new AdSense Matched Content offering that Google is rolling out. Here is my Google Matched Content review, so far.

First off, if you are wondering what Matched Content Ads from AdSense are, you need to read that article first.

Implementing Matched Ads

You put Matched Ads on your website the same way as you put any AdSense ads onto your site. You create an ad on the Google AdSense website, and then you copy the code it gives you and paste it into your webpage code. Unlike other ads, Google sort of tells you where to put your Matched Content ads. They go at the bottom of the page, underneath your content.

Once there, the matched content algorithm kicks in an posts one of those sets of images with links to other content on your website, kind of like the Outbrain advertisements, except all the non-ad links stay on your website.

Check out my WalletHub review.

Google AdSense Matched Content Ad Performance

Of course, what you really want to know is do Matched Content ads make more money, or does Matched Content perform better than regular ads.

That question is a little bit tricky to answer.

First, as Google frequently points out, the point of Matched Content is to “increase user engagement.” They go so far as to include a message at the top your AdSense reports to remind you.

matched-content-ad-information

Check out this cropping! No personal info showing 🙂

In other words, the Matched Content module is working just as well when it keeps people clicking around on your website, as it does when it gets someone to click on an ad. Theoretically, this will increase your overall AdSense performance since more traffic, equals more revenue. After all, if someone stays on your site long enough to click an ad on their fifth page, as opposed to leaving after reading their first page, you win. However, that might lower some of your metrics. In the above example, that user would normally register as one impression, no clicks. But, with the Matched Content, they would register as five impressions, one click.

To get a black and white answer about whether Matched Content is better, you would like to see more impressions and more page views, as well as higher overall earnings, even if you see lower click through rates, and lower RPM.

I’ve only been using Matched Content ad units for seven days, so of course, the data isn’t really that good yet. However, it does look like I have a bit higher impressions, and a bit higher earnings. Yea!

Of course, that could be based on a lot of other factors, as well. What I can say for sure is that it hasn’t hurt my earnings, so I won’t be pulling the plug on Matched Content just yet.

Matched Content Ad Units Performance

Considering the Matched Content ad units go at the bottom of your page, they are replacing the ad unit that offers the lowest performance on most websites. If you were running an A/B test, you would do it against whatever ad you have at the bottom now. (If you have no bottom ad now, then adding Matched Content certainly won’t hurt assuming you haven’t already used your max ads per page.)

So, how does the money making potential stack up?

Wondering about the Digit app? Here are Digit reviews.

As always, my best performing ad is the one at the top. That is true across the board: total earnings, click thru rate, impressions, and RPM.

My second best performing ad is a responsive ad unit that I sometimes (but not always) put in the middle of certain content. Because I have the Managed Content unit set up on more pages, it has more impressions, but, the Managed Content at the bottom and the Responsive ad in the middle, have similar click-thru rates. The cost-per-click, or CPC, is higher on the middle-place responsive ad, but with just 7 days worth of data, that may be more of just how the week went, than an actual look at performance.

The ad that was previously in the place where the Matched Content is now, was a 300×250 size at the bottom of the content. For the week before I implemented Matched Content it has a lower CTR, but higher CPC. Again, this isn’t really enough data to draw a useful conclusion.

Matched Content Ad Recommendation

At this point, I think that the Matched Content units are performing well enough to keep them in place. There is no obvious increase in earnings, or clicks out of line from the typical variation I see from week to week. However, I do like the way the numbers look and hope that they continue to improve.

That being said, if you aren’t using Matched Content, I certainly wouldn’t push you to do otherwise. For now, most things seem close enough. I’ll keep following the data though, and keep updating here.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

New AdSense Matched Content Ads

I started getting emails from Google saying that my sites are eligible for “Matched content.”

According to Google, Matched content is “a free recommendation tool offering you a simple way to promote your content to your site visitors.”

Okaaaaayyy….

By switching on the “Monetize with ads” feature you can also display targeted native-style ads.

Ah ha! Now, I understand what is going on.

New AdSense Ads Mimics Outbrain and Others

You have probably noticed at the bottom of many websites you visit there are some ads that are different than the others. Instead of advertising products, these ads suggest other stories or webpages you can read. Here is an example from the hyper-monetized Denver Post website.

matched content ads google adsense

I don’t know exactly how those ads work, or what kind of revenue they generate, but you can bet that Google, the king of all online advertising sees dollars that are getting away, and they aren’t going to stand for that. This new product offers a similar design and setup, but with a twist to make it more friendly for publishers.

How Google Matched Content Works

Unlike the Outbrain-type ads that send readers away from your page, the Matched content ads are pitched by AdSense as a way to keep readers on your site. The idea is that those “ad” spaces are filled up with links to other webpages on your own site. In fact, Google notes that it will ONLY match the same site, even if you have several websites on the same Google AdSense account.

Now, you can “opt-into” monetizing these matched content ads, in which case Google will replace one or more of your own site’s matches with an ad. The idea is that a particularly well-matched ad would draw more targeted visitors (Good for Google and advertisers), while a less well-matched ad would be ignored in favor of your own content (If they stick around maybe they’ll click a different ad later). Whether this is good or bad, depends on how you view your content.

Obviously, AdSense has no interest in people NOT clicking ads, so look for the whole don’t-monetize option to go away in favor of monetized, or nada.

How To Use Matched Content On Your Site

How to setup Matched content on your site is pretty much the same as for any ad. You create a new ad unit. You pick Matched content and then you name the ad and chose your options for how the ad is displayed. Then, you copy and paste the code onto your page where you want it to display.

Google recommends you insert the Matched content ad units directly below your content, or in the sidebar.

The matched content ads DO count as an ad slot toward your ad limit. After I pasted in the code on some pages, the last ad on pages that were at the maximum number of ads already the page went blank.

A Matched content example, or sample Matched content ad looks like this. The two things highlighted in yellow are the ads. The rest are links to my own articles, on that same site.

matched content sample example

How Well Does Matched Content Work?

What you really want to know is can I make more money with Matched content ads?

I don’t know yet, this is the first day I have them set up, but I’ll keep an eye on them and then post back when I have some data.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

10,000,000 AdSense Impressions

Today, I got a fun little message from Google AdSense on my AdSense dashboard telling me that I had my 10,000,000th Lifetime Ad Impression last week. It doesn’t appear that I get anything for that feat (other than the accumulated earnings made along the way), but unlike other metrics I see from time to time, this one feels good.

However, it feels like I should have more money for all those ad impressions. 🙂

10 million ad impressions

Somehow, I’ve never really noticed the “All Time” option on the Google AdSense reports, but this notification made me take a closer look. Those 10 million ad impressions came from around 3.8 million page views, and resulted in close to 85,000 clicks. It’s hard to draw any conclusions from that considering that the webpages that make up those statistics, and even the AdSense program itself, has changed quite a bit over the last two or three years, but even if it doesn’t affect any strategies or plans, it is still fun to look at.

Now, I know that 10 million impressions isn’t really much for a content company or other corporation, but considering my business is a one-man operation run from my basement home office while working as a freelance writer, freelance web developer, and work at home dad, well, I think 10 million impressions is pretty, well… impressive.

Of course, the goal is to get to $10 million in earnings, not 10 million impressions, so there is a lot of work to be done going forward. Blogs need update, websites need refreshed and expanded, apps need developed, newsletters need written, and services need sold, but for now, we’ll take a little bit of time to celebrate a job well done, so far.

confetti celebration

 

So, what’s next?

I’ve been revamping some of my online empire, and building up my freelancing business. I’m working from a new overall strategic vision that combines the two as a single business entity. From there we can move on from six-figures and start shooting for seven. Stick around, and we can take the ride together.

Happy 10,000,000 page views to me.

 

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Make Money Online By Earning $1 Per Day

Making money online by writing isn’t impossible, but it can take time. Depending upon your goals, it can take a lot of time, and a lot of hard work. Unfortunately, too many people give up before they can make money writing online because they can’t see around the bend to where the money starts coming in.

When I first started trying to earn money by writing online, I got approved for a Google AdSense account and then put the code on to the couple of blogs I started up. As you can imagine, I wasn’t impressed. I wasn’t even making a penny a day. At the time, there was a $50 or $100 minimum payout, so I got nothing. I stopped even logging into AdSense, but I kept writing.

earn money slowly grow

Several months later I got something in the mail from Google. It was a letter in the actual U.S. Postal Service mail. (This was before they always sent out those “coupons” for $100 in free AdWords.) Curious, I opened it. The letter informed me that if I wanted my money from AdSense I had to verify some information and submit my W9 form.

I was fairly certain it was some sort of scam, but I logged into AdSense, and sure enough, there on the screen was the report showing that I had earned a little over $200 the previous month. I spent the rest of the day trying to piece together exactly what happened. As it turns out, a couple pages of my blog started ranking, and then some online attention was paid to those topics. The result was people searching and then visiting my site, and believe it or not, some of them click on ads.

While you’re at it, check out my Acorns app review.

Make $1 Per Day

The really interesting part though was that the two other websites I had were make a few dollars each day as well. That, plus the little boost meant that not only was I going to get this check, but I was going to keep getting AdSense payout checks every month.

From that day forward, I realized that while hitting it big is great (it really is) there is also a way to make money from just consistently turning out quality content and letting the traffic and ads do their thing.

These days, I have several websites. Some promote other business activities, some are focused on products that I’m creating, and others, like this one, are informational. The purpose of the latter is to generate ad revenue. Obviously, the more ad earnings, the better, but the key thing to remember is that there is nothing wrong with starting small.

As a goal, shoot for every one of your websites to earn $1 per day. That doesn’t sound like much, but if you have five websites, that is $5 per day. Over the course of a thirty day month, that’s $150. Now, you aren’t retiring to Aruba on that, but it pays for your hosting, and internet access, and maybe a nice dinner. But, the really important fact is that whatever you did to get your site to earn $1 per day, you can do again, to get it to earn $2 per day. That’s $300 per month.

Keep going and eventually you can have five websites making $10 per day, or $1,500 per month. That’s not rich, but it’s worth doing, and more importantly, it’s worth keeping going. Can you earn $20 per day, or can you earn $10 per day with 10 websites? Either way, that’s actual earnings, and that’s before you do anything else like freelance writing work, or some web development, or whatever else.

Start small and keep going.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS