One of the most common ways to make money online by writing or any other type of website is with Google’s AdSense program. We’ll be covering it in some detail very soon, but for now, there is an important update that you should be aware of.
Google is rolling out something it is calling Interest Based Advertising (IBA). Theoretically, the concept is that instead of only serving up ads based on the words that are on your site, IBA would also serve up ads based on the user’s interests regardless of, or in conjunction with, what keywords or key phrases were on your webpage.
Of course, to know what someone is interested in, you either A) Have to ask them, or B) Have to keep an eye on what they are doing.
With a bazillion users a day, which one do you think Google is doing?
DoubleClick DART Cookie
This is where the DoubleClick DART Cookie comes in. In case you weren’t aware, Google bought out DoubleClick and now owns them. DoubleClick will be handling the IBA apparently, so the cookie that tries to figure out your interests gets served from DoubleClick.
This is dumb on so many levels, but they don’t ask me.
The Google AdSense website offers this guidance:
- Google’s use of the DART cookie enables it to serve ads to your users based on their visit to your sites and other sites on the Internet.