Tag Archives: Professional Writers

WordPress Theme for Writers Review Voidy

voidy-wordpress-theme-for-writers Voidy claims to be a WordPress theme for authors. This writer’s WordPress 3.0 theme has a home page that claims that there is good content and that there is great content. Voidy, it seems, is only useful for those who write great content. Or, at least, that is what the poor developer of another WordPress theme for writers thinks after spending too much time listening to the echo chamber inside the blogosphere.

The idea upon which many new free WordPress themes for writers are based is that writers, that is good writers, and presumably, professional writers, either don’t want or don’t need anything fancy “distracting readers” from their amazing writing. Therefore, top writers want WordPress theme features that don’t have extra things to worry about like being AdSense ready themes, or SEO optimized themes, or heaven forbid, attractive themes with graphics and nice typography. No, you see, writers just want their wonderful text to sit alone, black on a sea of white open space, so that their readers can bask in the glory of powerful writing and beautiful prose.

I don’t know where this grade-school fantasy of what a real writer is like came from. I first encountered the whole “writers want simple, plain, uncomplicated WordPress themes to showcase their writing” nonsense from the Erudite WordPress theme. (Incidentally, real writers would not use the word “erudite” in this manner, even if its meaning could be shoehorned into titling the design concept. If nothing else, it is conjugated improperly. Anyway…)

Ever since then, every time I find a new WordPress theme for writers, it has this same banal design motif at its core.

Writers WordPress Themes Should Make Money Easy from Great Content

It will likely take a person who is both a quality writer and a quality web developer to create the first truly great WordPress theme for writers. When it happens, you can be sure that it won’t be a plain theme that “showcases” the writer’s writings.

What a professional writer really wants from a WordPress theme is for the theme to handle all of those other things that have to happen in order for the mythology of Content Is King to come true. As writers, we don’t worry about our content being overshadowed. We right great content. If that is what you want, then you’ll read our stuff regardless of what flash-based graphics are moving around the text. What we DO actually worry about is that our quality articles and well-researched posts will be buried in the wasteland at Page 8 of Google search engine results pages, while thin, barely passable junk posts make thousands of dollars a month for their authors because the person that wrote those articles knew to nofollow his Header 1 links to the .htaccess file next to the noindex parameter of WordPress widgets and their canonical links.

You get the point.

What REAL writers WordPress theme does is make sure that when we write high-quality posts they get all the right tags and links and nofollows and whatever else they need so that Google can find them, index them, rank them highly, and allow the writer to benefit from not only having produced “great content” but also having had that content indexed properly and ranked #1 by Google for all of the relevant keywords, all without us having to hack up our writing to satisfy Google’s engineers. In other words, a professional writer wants a WordPress theme for writers that makes money with writing quality.

Somehow this turned into a rant about bad WordPress themes for writers out there. I’m not going to let it go to waste or rewrite it. Properly using and re-using content written is how to earn money writing online easily and quickly. Instead, you can come back tomorrow or the next day (depending upon how it gets scheduled) and read the rest of the Voidy WordPress Theme for Writers review.

(Hey, look at that, a precious link to the review article that will count as a vote that the webpage that opens when you click it is the King of Content even though neither your nor the spider that follows the link have any idea of whether or not the words on that page are anything but gibberish. — Whew! I guess I’m testy today 🙂

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Best WordPress Themes For Writers Earning Money Online

Let’s face it, the fastest and easiest way to make money writing online is by generating a truckload of good, solid, easy to write, usable content, just like you do every day as a skilled writer. Then, sign up for Google’s advertising program and get approved for Google AdSense and put some well placed ads on your high-quality content. Of course, you’ll also be on the hook for driving some traffic to your content by link building and other online marketing tactics, but you’ll have to do that no matter what you do to earn money online.

Yes, there are other affiliate marketing programs or those semi-legitimate pay per action ads that may or may not pay out higher income, but they all take another level of effort that diverges into the world of web design and Internet marketing. There isn’t anything wrong with that, of course, it just is not the same thing as earning money by writing online. When it comes to making money from your writing (and, of course, some basic level search engine optimization and writing techniques) Google AdSense plus good original content is king.

Best WordPress Themes for Writers To Use For Earning Money

In order to make setup, design, and adding content as simple as possible, many professional writers use the WordPress blogging platform as their content management back-end. You just pick a theme, tweak some settings for maximum search engine impact, add some useful WordPress plugins for writers, pick a good WordPress theme and then start writing.

The catch is that finding a good WordPress theme is not as easy as it sounds. Unfortunately, many theme directories have taken to showing just the upper-left hand corner of a theme screenshot. That isn’t very helpful if you are looking for a good WordPress theme for writers that displays your content elegantly and powerfully. After all, WHO CARES what the header image is? If you aren’t replacing that image anyway, you aren’t really customizing your publishing platform.

Even worse are the fatal flaws that can make your AdSense earnings lower than they should be without you even knowing it!

Every expert there is from Google itself, to advertising experts, to off-line advertisers, to writers and bloggers that actually make their living writing online will give you one major piece of advice for generating higher income from AdSense. That advice is to put a prominent ad above the fold. That means that the best WordPress themes for writers leave room for an ad and some content near the top of the design.

For those of you who haven’t gotten down the basic terminology of design and marketing online, above the fold for webpages basically means what the visitor to your website can see when the page first loads. In other words, above the fold is what you can see without scrolling down.

Now, do just a little bit of math (metaphorically speaking) and tell me, how can you display your article title, show at least a minimum amount of catchy, attention grabbing text from your writing, and show a decent sized Google ad, when the theme has some huge header image built-in?

Seriously, if you are looking at a WordPress theme with a header image and menu area that takes up one-third of the screen before it shows a single bit of word-based content, you are looking at a money losing theme for writers, not a money making theme for writers. Big, fancy graphics might look nice in a theme gallery, but they are space wasting, income ruining, bandwidth hogging, non-features when it comes to really making money writing online from home or anywhere else.

Make sure your WordPress theme is efficient and readable, or all the WordPress theme SEO-optimized header tags and other nonsense in the world won’t make a bit of difference.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Best WordPress Writers Templates Features

wordpress-menu-customize-writers-themes Regular readers here at make money writing online know that I am on a quest to find the perfect WordPress theme for writers. After numerous new free themes came out proclaiming themselves to be WordPress themes for writers based on the fact that they were “plain” and therefore made “writing the focus” of the blog, I wondered what features and WordPress options would make the best theme for writers.

Obviously, this is no small undertaking. Writers come in all shapes and sizes. From writers looking to earn money writing online as a side business, to professional freelance writers, all the way to those looking to startup a writing business from home, covering all writers is tough business. However, as we’ve searched the WordPress theme gallery, and Google searched our way around the WordPress theme world, some very useful WordPress features have stood out as necessary to a top WordPress theme for writers. We’ve been cataloging those things that WordPress themes require to be the best money making writing themes out there as we go along so that until we do find a nice catalog of great WordPress themes for professional writers you can use the features for writers we have discovered to do your own analysis of themes that you find for yourself.

Today, we look at an important WordPress theme menu navigation feature that all good writer’s WordPress themes should have.

Customizable Menu Options for WordPress Themes

It is bad enough that as writers we have to dumb down our writing to fit into the outdated model that Google uses to index and rank search engine results. Clever titles and crafty writing are nothing more than suicide notes from writers who want more traffic to come to their websites. With that in mind, the writer should not also be further boxed into small minded navigation and menu options by theme developers who claim that all writers want from a WordPress theme is simple black and white text display.

While most on-page SEO tactics are nothing more than snake oil pedaled by SEO consultants and other search engine optimization experts, one critical SEO feature for writers is getting the right keywords in the titles of their webpages. Nothing gives a writer (or anyone else) a better chance of ranking high for a keyword or key phrase than exactly matching the search query typed into that little box on Google’s home page. To do that, requires titles that are occasionally wordy, or poorly framed. Fortunately, those bad writing titles can be hidden within the unused (by humans) title tags of the webpage in question. Then, a more sensical (but still optimized) title can be used in the H1 tags of the page.

All of this works provided that WordPress theme does not insist on taking whatever title it finds and jamming it into the menu bar or link list displayed automatically by the theme’s source code. For example, consider this money making blog theme currently being used here on makemoneywritingonline.com.

You see that menu in the upper right corner?

See that last tab? The one that says, “Writing Business Start-Up Guide“? You can about imagine why that is the title of the page. Fortunately, this particular theme uses small text up there and it doesn’t mess up the look of the theme, but that isn’t always the case. The problem is particularly acute for web developers and content publishers looking to take advantage of the Page functionality of WordPress. Many themes insist on listing all pages as menu options, and of course, using their full titles to do so. Unfortunately, most of them do not have the ability to deal with a WordPress blog that has enough pages to require two rows, or provide the webmaster with any easy way to configure which pages to display or how to have them titled when they are displayed.

So, we add another criteria for a good WordPress writer theme. Menu bars, side menus, and features that work based on displaying Pages must be configurable both for display as well as for which ones are displayed. All other themes shall be relegated to the for use only by Internet marketers and those who like flash over substance and success.

Theme on, my friends.

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS

Best SEO Optimized WordPress Themes for Writers

best-seo-optimized-wordpress-themes-for-writers-graphic The guys over at WordPress Hacks recently updated their ever popular best free WordPress themes article for 2010 and that got me thinking again about all of the themes I’ve looked through. In the ongoing quest to find the best WordPress themes for writers I’ve looked at TONS of WordPress themes, and I do mean TONS. I’ve looked at free WordPress themes, I’ve looked at premium WordPress themes, I’ve looked at theme frameworks, I’ve looked at WordPress Photoshop template files, I’ve looked at empty themes, basic themes, and yes, even themes that claim to be great WordPress themes for writers. The good news is that means that I have a lot of experience with what is out there for good WordPress themes to use for professional writers. The bad news is that the reason I have looked through so many different WordPress themes is because I still haven’t found the perfect theme, yet.

I could do like everyone else does and just compile a bunch of links to good WordPress themes. I could even give it a really great SEO optimized title like 25 Best WordPress Themes for Writers. But, in an effort to perhaps speed along the development of quality WordPress themes for writers to use, I decided to compile a list of the best features a WordPress theme can have to make it useful for writers, and frankly, everyone else too.

Search Engine Optimized – SEO Ready WordPress Themes Required

Let’s get real here for a minute. Professional writers are professional writers because they get paid for what they do. Writing professionally isn’t easy, and quality writing and quality website content are valuable commodities. Running a freelance writing business website is a lot more profitable if people actually see it. As Han Solo once said, "I ain’t in this for your revolution, Highness. I expect to be well paid."

While there are numerous reasons a pro writer might create and publish a website, every one of those reasons succeeds or fails on a single criteria, getting enough traffic driven to the website in order to see all those webpages filled with high-quality professional writing. Leaving aside the debate about whether or not content is king when it comes to search engine rankings, one thing is clear, unless you have the means to manually drive readers to your website, you’ll need to grab search engine traffic to establish a readership. And, the way to a searcher’s heart, is through the first page of Google search results.

Check out the latest on credit card rewards programs at Finance Gourmet…

A few years ago, an Internet expert and SEO guru named Court published a list of top SEO problems in WordPress themes. He was right on the money, and it was a hit. At first, only the best WordPress themes were properly search engine optimized.  It took a while, but soon the entire WordPress developer community was cranking out SEO-optimized WordPress themes. Today, only the lowest quality WordPress themes make the basic SEO errors that Court outlined in his post.

The problem is that developers have stopped there. The last was called the most basic SEO errors committed in WordPress themes for a reason; they were the BASIC SEO ERRORS. They were not the ONLY SEO errors made in WordPress themes. So, while most quality themes now exploit Google’s overdependence on being told what is "important" on a webpage via header tags — that’s the H1, H2, H3 tags in your theme’s code — by making a post’s title the H1 element instead of the blog’s name. However, many themes still do not handle H2, H3, and H4 properly. Just making everything else H2 is NOT good SEO practice.

Some of the SEO issue in WordPress has been solved by the platform’s extensibility in the form of plug-ins. The most common SEO plugins for WordPress are All-In-One SEO plugin (outstanding SEO in it’s name, BTW), and Headspace2 (not so good on the SEO, but more "brandable"). These plug-ins allow webmasters and authors to easily set certain SEO parameters automatically, or make it easier to set them manually. These SEO WordPress plugins will ensure that your title tag is the same as you post title unless you set it otherwise, for example.

So, what else does a high-quality WordPress theme for writers need?

That’s coming up next…

Share and Enjoy

  • Facebook
  • Twitter
  • Delicious
  • LinkedIn
  • StumbleUpon
  • Add to favorites
  • Email
  • RSS