search spider index

Write Anything for Better Earnings and SEO

When you start trying to earn money by writing online, there are a lot of things to learn and keep straight. However, the most useful online writing tip to make money is the simplest.

Just write something.

Current and Fresh = Active and Used

When it comes to earning money from your website writing, the reality is that you are going to need traffic. In order to get traffic you’ll want to build and audience, and get subscribers, and develop and email list, and a bunch of other things. You’ll also want to show up in search engines when people look for content on your websites. This is where writing something, anything, is so important.

search spider indexThere are literally billions of webpages out there. The search engines, whether it’s Google, Bing, Yahoo, Duck Duck Go, or whatever else, all have to index and rank those pages in order for their search engines to work. They use programs called spiders to move around the web finding and indexing content. As you can imagine this is an intensive process.

In order to make it all work, the different search engines all have various shortcuts and algorithms that help them rank and index faster. Many of these tweaks are trade secrets, but one well known maneuver used by all search engines is noting the freshness, or current state of various websites and acting accordingly.

So, for example, if this website gets updated every day, the search engines will eventually decide that they need to come check and index new content every day or two. If this website gets updated monthly, they’ll notice that too. If it doesn’t really get updated at all for a while, they probably only show up when a new link points them this way.

More importantly, for most of your online money making endeavors, a fresh, or current website, counts much more ranking of the other websites the links point at. So, if you have a knitting website which links to your sewing website, the links from the knitting website are much more powerful if they are not considered to be coming from an inactive website.

While it is important that the content you are actually trying to get ranked highly, and that which you actually want to drive traffic to on all of your websites should be the highest quality, best effort you can manage, the posts necessary to keep your page “alive” in the minds of the search engines can be less inspired. No one is saying your posts should be low quality. However, not every post has to be an amazing, inspired idea. Write good quality posts, just write about those less in-depth things as well.

(Note: This assumes, as most things on this website do, that you are a good writer. A good writer’s efforts are often higher quality than a non-writers best effort.)

Keep your websites active by updating them on a regular basis, and watch your online writing portfolio increase its income and value. Otherwise, your ad revenue will dwindle, not just on the websites you are not updating, but on those that depend on the incoming links from those sites as well.

WordPress Upgrade 3.0.1 Works Fine

I am not the end authority by any means, but I do run about a dozen blogs across about a half-dozen hosts and I upgraded all of the WordPress blogs to WordPress 3.0.1 via the automatic update function available on all WordPress dashboards with no trouble. So, I’m going to give this upgrade my OK.

Of course, always have a backup of your WordPress database and posts before attempting any upgrade just in case your situation differs from mine!

W3 Total Cache Upgrade Issue

w3-total-cache-configuration I’ve been using the W3 Total Cache plug-in for WordPress ever since it was recommended by Joost who seems to be one of the few original thinkers in the WordPress developer community. When he posts something, it usually turns out to be dead-on accurate, if for no other reason than he usually writes about his reasoning and what led him to his conclusions. It is an extra step that ensures you really know what you are talking about because then you can’t just blame a different opinion if someone comes in and points out that you are wrong based on something in your reasoning being faulty or disprovable. So, when says that WordPress publishers should be using W3 Total Cache, I listen.

However, a recent upgrade to the W3 Total Cache led to a minor annoyance. While the caching functionality is still flawless and the features in the caching WordPress 3.0 add-on are the best out there, one chance to the interface was made that bugs me.

W3TC used to be like most other WordPress plug-ins. Configuring the cache plug was done from the Settings menu on the sidebar, or by going into the Plug-ins screen and choosing settings from the options on the plugin itself. The new version adds its own special menu to the standard WordPress menu bar. Worse, it is labeled “Performance” instead of W3 Cache or something similar.

This bothers me for two reasons. One, the standard interface for WordPress is that plugins are managed via Settings, or in some cases, Tools, or within the Plugins area itself. The other menus are reserved for core WordPress functions and specifically categorized sub-functions like Themes which are supposed to be listed under Appearance. Two, labeling it as “Performance” strikes me as disingenuous even if that is not the intention. It is almost like the developer wants it to seem as if the functions provided by W3TC are core to the WordPress system when they are not. It will also increase confusion among those of us who make money writing online for a lot of our own websites, WordPress and otherwise.


I don’t reconfigure my WordPress sites every day. I do a lot of posting via Windows Live Writer or QuickPress or even ScribeFire, which means that days or even a week or two can go by without me seeing the Administrator screen in WordPress. When I do go into WordPress admin and I want to tweak my W3 Total Cache Minify settings, for example, I will no doubt click Settings and upon not finding it there try Tools or the Plugin screens. Even if I did happen to notice the cache settings menu (I work fast and I know what it supposed to be on each screen, so I have screen blindness to things that I am not looking for deliberately), it is likely that I wouldn’t know to use it right away because it is generically labeled Performance and what I am trying to find is W3 Total Cache not some WordPress performance settings.

This is not an indictment of W3 Total Cache, nor a reason to not use it or switch to another WordPress caching plug-in, but it does strike me as a move in the wrong direction for both the WordPress interface in general, and the development of this particular WordPress 3.0 plugin.

WordPress Theme for Writers Review Voidy

voidy-wordpress-theme-for-writers Voidy claims to be a WordPress theme for authors. This writer’s WordPress 3.0 theme has a home page that claims that there is good content and that there is great content. Voidy, it seems, is only useful for those who write great content. Or, at least, that is what the poor developer of another WordPress theme for writers thinks after spending too much time listening to the echo chamber inside the blogosphere.

The idea upon which many new free WordPress themes for writers are based is that writers, that is good writers, and presumably, professional writers, either don’t want or don’t need anything fancy “distracting readers” from their amazing writing. Therefore, top writers want WordPress theme features that don’t have extra things to worry about like being AdSense ready themes, or SEO optimized themes, or heaven forbid, attractive themes with graphics and nice typography. No, you see, writers just want their wonderful text to sit alone, black on a sea of white open space, so that their readers can bask in the glory of powerful writing and beautiful prose.

I don’t know where this grade-school fantasy of what a real writer is like came from. I first encountered the whole “writers want simple, plain, uncomplicated WordPress themes to showcase their writing” nonsense from the Erudite WordPress theme. (Incidentally, real writers would not use the word “erudite” in this manner, even if its meaning could be shoehorned into titling the design concept. If nothing else, it is conjugated improperly. Anyway…)

Ever since then, every time I find a new WordPress theme for writers, it has this same banal design motif at its core.

Writers WordPress Themes Should Make Money Easy from Great Content

It will likely take a person who is both a quality writer and a quality web developer to create the first truly great WordPress theme for writers. When it happens, you can be sure that it won’t be a plain theme that “showcases” the writer’s writings.

What a professional writer really wants from a WordPress theme is for the theme to handle all of those other things that have to happen in order for the mythology of Content Is King to come true. As writers, we don’t worry about our content being overshadowed. We right great content. If that is what you want, then you’ll read our stuff regardless of what flash-based graphics are moving around the text. What we DO actually worry about is that our quality articles and well-researched posts will be buried in the wasteland at Page 8 of Google search engine results pages, while thin, barely passable junk posts make thousands of dollars a month for their authors because the person that wrote those articles knew to nofollow his Header 1 links to the .htaccess file next to the noindex parameter of WordPress widgets and their canonical links.

You get the point.

What REAL writers WordPress theme does is make sure that when we write high-quality posts they get all the right tags and links and nofollows and whatever else they need so that Google can find them, index them, rank them highly, and allow the writer to benefit from not only having produced “great content” but also having had that content indexed properly and ranked #1 by Google for all of the relevant keywords, all without us having to hack up our writing to satisfy Google’s engineers. In other words, a professional writer wants a WordPress theme for writers that makes money with writing quality.

Somehow this turned into a rant about bad WordPress themes for writers out there. I’m not going to let it go to waste or rewrite it. Properly using and re-using content written is how to earn money writing online easily and quickly. Instead, you can come back tomorrow or the next day (depending upon how it gets scheduled) and read the rest of the Voidy WordPress Theme for Writers review.

(Hey, look at that, a precious link to the review article that will count as a vote that the webpage that opens when you click it is the King of Content even though neither your nor the spider that follows the link have any idea of whether or not the words on that page are anything but gibberish. — Whew! I guess I’m testy today 🙂