AdSense Optimized WordPress Theme Requirement

A lot of WordPress themes claimed to be optimized for AdSense. When you look at them, what they really mean is that they included some spots for you to put AdSense ads by default. Some of them will actually fill in Google AdSense ads automatically if you put in your AdSense account ID number. That is not AdSense optimized so much as AdSense for dummies themes.

Some themes are a little more honest claiming only to be AdSense Ready as opposed to AdSense Optimized. Of course, if you think about it, all WordPress 3.0 themes and all earlier versions of WordPress themes are AdSense ready since you can ad the Google AdSense code to them. If you want to be really honest, every blogging platform from Blogger to TypePad to Live Spaces (or whatever they are calling it these days) are AdSense ready. All you actually need to be AdSense ready is to be able to edit the source code and publish it after adding a little bit of JavaScript which is how all AdSense ads are coded. So, again, these themes are not AdSense ready as much as they are AdSense ad locations installed by default.

What would it take to be a true AdSense Optimized WordPress theme?

That is an important question for those looking to make money writing online. The answer has nothing to do with pre-filled AdSense code or designs that leave spaces open for you to publish ads in. Rather, what a fully AdSense optomized theme requires is:

  1. Be fully SEO optimized. Face it, you get your ad clicking traffic from Google search results so the most important thing to make money with AdSense is to be as highly ranked in SERPs as possible.
  2. Minimize AdSense Static. This is where most of those so-called AdSense ready and AdSense optimized themes fall flat on their face. Nothing ruins your ability to earn money with Google AdSense like getting irrelevant ads displayed on your webpages. Nothing gives you irrelevant ads faster than having too many non-targeted keywords littering your webpage. All of those comments that you did not write are throwing off your ad targeting, that is, unless your WordPress theme incorporates Google AdSense section targeting tags. Open up that source code and look for <!– google_ad_section_start –>. If you don’t see it, your theme is NOT AdSense optimized.
  3. Eliminate AdSense Interference – Even better would be a theme that separates out the comments from the post, or one that requires a click by the user from the “real” keyword targeted post with your carefully chosen content in order to expand the comments section. That way, Google can index your good stuff, match ad keywords based upon your carefully worded articles, while still allowing your readers to interact with you and your website’s community.

Ironically, most WordPress themes for writers trying to make money writing (and frankly, pretty much every WordPress theme in existence) fails these conditions like a high-school dropout taking the GED without studying after a night out drinking. That means it is up to you. If you want your theme to really be fully optimized you’ll have to stick those Google section tags into the source code manually.

Happy writing, and may big passive income come to you and your writing always.

WordPress Theme for Writers Review Voidy

voidy-wordpress-theme-for-writers Voidy claims to be a WordPress theme for authors. This writer’s WordPress 3.0 theme has a home page that claims that there is good content and that there is great content. Voidy, it seems, is only useful for those who write great content. Or, at least, that is what the poor developer of another WordPress theme for writers thinks after spending too much time listening to the echo chamber inside the blogosphere.

The idea upon which many new free WordPress themes for writers are based is that writers, that is good writers, and presumably, professional writers, either don’t want or don’t need anything fancy “distracting readers” from their amazing writing. Therefore, top writers want WordPress theme features that don’t have extra things to worry about like being AdSense ready themes, or SEO optimized themes, or heaven forbid, attractive themes with graphics and nice typography. No, you see, writers just want their wonderful text to sit alone, black on a sea of white open space, so that their readers can bask in the glory of powerful writing and beautiful prose.

I don’t know where this grade-school fantasy of what a real writer is like came from. I first encountered the whole “writers want simple, plain, uncomplicated WordPress themes to showcase their writing” nonsense from the Erudite WordPress theme. (Incidentally, real writers would not use the word “erudite” in this manner, even if its meaning could be shoehorned into titling the design concept. If nothing else, it is conjugated improperly. Anyway…)

Ever since then, every time I find a new WordPress theme for writers, it has this same banal design motif at its core.

Writers WordPress Themes Should Make Money Easy from Great Content

It will likely take a person who is both a quality writer and a quality web developer to create the first truly great WordPress theme for writers. When it happens, you can be sure that it won’t be a plain theme that “showcases” the writer’s writings.

What a professional writer really wants from a WordPress theme is for the theme to handle all of those other things that have to happen in order for the mythology of Content Is King to come true. As writers, we don’t worry about our content being overshadowed. We right great content. If that is what you want, then you’ll read our stuff regardless of what flash-based graphics are moving around the text. What we DO actually worry about is that our quality articles and well-researched posts will be buried in the wasteland at Page 8 of Google search engine results pages, while thin, barely passable junk posts make thousands of dollars a month for their authors because the person that wrote those articles knew to nofollow his Header 1 links to the .htaccess file next to the noindex parameter of WordPress widgets and their canonical links.

You get the point.

What REAL writers WordPress theme does is make sure that when we write high-quality posts they get all the right tags and links and nofollows and whatever else they need so that Google can find them, index them, rank them highly, and allow the writer to benefit from not only having produced “great content” but also having had that content indexed properly and ranked #1 by Google for all of the relevant keywords, all without us having to hack up our writing to satisfy Google’s engineers. In other words, a professional writer wants a WordPress theme for writers that makes money with writing quality.

Somehow this turned into a rant about bad WordPress themes for writers out there. I’m not going to let it go to waste or rewrite it. Properly using and re-using content written is how to earn money writing online easily and quickly. Instead, you can come back tomorrow or the next day (depending upon how it gets scheduled) and read the rest of the Voidy WordPress Theme for Writers review.

(Hey, look at that, a precious link to the review article that will count as a vote that the webpage that opens when you click it is the King of Content even though neither your nor the spider that follows the link have any idea of whether or not the words on that page are anything but gibberish. — Whew! I guess I’m testy today 🙂

Best WordPress Plug-in For Website Developers and Online Writers

Every day it seems like my RSS feed reader has at least a handful of posts about the greatest WordPress plugins of all time, or the best SEO plug-ins for WordPress, or — my personal favorite — top WordPress plug-ins you can’t live without. (And my not so favorite, WordPress plugins you “literally” can’t live without; someone needs to look up the word ‘literally’ before they ever use it again.) I have never bothered to write a post about the best WordPress plugins because I have used different plugins on different websites depending upon what the purpose of the website was and how I intended to use it. I have written about the best WordPress themes for writers because there seems to be a knowledge gap there. However, I have now found a plugin that everyone should use on every WordPress blog site that they have no matter what the website is for.

The One WordPress Plug-in Everyone Needs on Every Site

No matter had good of professional writer you are, and no matter what you write about, you will eventually end up with a broken link on your site.

broken-links-wordpress-plugin-1A broken link is a hyperlink that points to a webpage that no longer exists (or never existed). No matter how careful someone is, this will eventually happen to every user on every site, because webpages move or are deleted for all kinds of different reasons. the most common reason a webpage is moved is when it is archived, or when the link points to a news or current events kind of page that may be moved or eliminated when it is no longer considered current.

Of course, there are a lot of other reasons that a weblink can disappear. For example, Technorati links created over a year or two ago pointed to Now, all Technorati tags have URIs using the word ‘tag’ instead of ‘tags’. Most of those will be redirected if clicked. If those redirects are setup as 301 Redirects for SEO purposes then some of their link power will still flow to the final destination.

However, links that are either not redirected at all, or that are redirected in another manner will result in a Page Not Found error for users and waste the so-called link juice of page authority because Google will still count it as an outbound link even if it doesn’t go anywhere. Even if you are not using the ranking link power of that page for your own purposes, it is still valuable to ensure that the links you do have benefit fully from your link juice.

The trouble is that it is way too labor intensive to check each and every link on anything but the smallest websites. Even if you hired some work at home temp to check them all it would still take forever, and worse of all, it would all have to be done again. Just because a link exists today, doesn’t mean it will still be there tomorrow.

WordPress Broken Links Plug-In

The WordPress plug-in Broken Links automatically checks every link on your entire WordPress blog website. All broken links that are found are displayed on a single screen.

— Take a break and read the Southwest Airlines rewards card review.

If this was all the Broken Links WordPress plugin did, I wouldn’t be writing about it. What makes Broken Links the best WordPress plugin ever for writers and webmasters is that the broken links that are found can be edited right from the report the plugin generates. In other words, there is no need to open every post that has a dead link, find the link, see where it goes, and then edit or delete the link. Instead, the Broken Links plug-in lets you unlink the broken URL with a single click. No need to ever leave the screen. If you want to fix the link rather than get rid of it, just click Edit URL instead and the link becomes editable right there. Again, you don’t even have to open the original post to fix every broken link on your site.

THAT would be enough to make me write about this top WordPress plug-in everyone needs. But, that is not the end. WordPress 3.0 plug-in Broken Links also shows all the links on your site that are being redirected. As we’ve noted before, redirecting incoming URLs with 301 Permanently Moved redirects helps preserve the link juice flowing to those pages as a way of keeping their Page Rank and authority, but not 100% of the link power flows through a 301 redirect. To get that, you have to modify the link itself. Unfortunately, doing that is just as big of undertaking as fixing all the broken links on your website.

However, the Broken Links WordPress 3.0 plug-in detects redirected links and allows you to edit them on the same screen just like it does for links that are broken. That means you can fix 100 links with the wrong address in the URL in just a few minutes. For example, I moved the Best Hubris strategy, management, and marketing blog from to a little while back. While I have 301 redirects in place to remove the www from all incoming URLs, there is no substitute for getting all the links to actually point at BestHubris without the www in them. So, I’ve been going through and and clicking Edit URL and removing the www in small batches as a way to take break between freelance writing projects.

I’ve loaded Broken Links on all of my websites now and expect to do the same to each of them, where needed, in the coming weeks and months.

Turbo Boost SEO Power with WordPress 3.0 Plug-in Broken Links

Unlinking broken links to give the links that are left more link juice power, plus retaining the full link power juice of any pages that have been moved and redirected may actually provide more SEO benefit than all of the WordPress SEO plugins out there do by tweaking title tags, header tags, and meta-data. I’ll be keeping an eye on my analytics reports and on Google Webmaster Tools to see just what kind of benefit using the Broken Links plugin for WordPress 3.0 gives my websites.

What do you do, if anything, to check for broken links on your websites? Do you check for redirected links? How much link juice linking power do you think your are wasting if you don’t fix old out of date links?