Couldn’t really sleep very well, so I got up early this morning and noticed that my HubRank over at HubPages is now over 75. It was showing at 79 when I checked. The reason this is so important is that HubPages nofollows all links from Hubs published by authors with an author score under 75. By hitting that magical number, my links should now be un-nofollowed and therefore building up additional authority for the various pages I have linked out to.
The next step is to build a few more hubs to ensure that my HubRank stays above 75. The HubPages Guide says that there is a "random" element to the scoring, whatever that is supposed to mean. Apparently, HubPages prefers the "fun" of moving scores to the accuracy of legitimate scores, but hey, its their ball.
Monitoring Incoming Links Google Webmaster Tools
Now that my HubScores are high enough and my author ranking is high enough, it is time to start monitoring incoming links to see if and when they show up. There are a ton of tools out there that will count and measure you incoming links. Some of them are free and others costs quite a lot of money. But, in the end, there is only one place that matters when it comes to link building, and that is Google.
If your incoming links are not counted by Google, then they don’t exist.
Don’t be fooled into thinking that every link on the Internet counts toward your PageRank and authority when it comes to Google’s index. Their spider does not index every page of every website every time it visits. One look at your site’s Crawl Stats inside Google’s Webmaster Tools will show you that.
The deeper a backlink is inside of a site, the more likely it is to not be indexed. This is why a lot of automated linkbuilding services don’t work. Sure, they post your links on a site, but they also post 100 other links on that site. As long as your link is on the first page, you are getting full credit. But, when it is buried deep inside of a site that the Google indexing algorithm doesn’t think is worthy of a full crawl, that is a different story.
That’s why I always monitor my website’s incoming links straight from the SERP source. Google’s Webmaster Tools are free and don’t require you to install any code like its Analytics Tools do. (You have to verify that you own a site either by including a meta tag or uploading a file, but that isn’t the same as adding a hunk of JavaScript to your website.)
If you want to check your incoming links at Google without messing around with webmaster tools, you can also just use some of the advanced search operators. Searching on link:www.yoursite.com will list the sites in the index that link to that domain. The drawback to this method is that you have to manually type in every page you want to check – link:www.yoursite.com/page1.htm , link:www.yoursite.com/page2.htm , and so on – versus being able to select multiple pages from a list. As an added benefit, Webmaster Tools lists your pages in order by how many incoming links they have, so if there is a surprise bump in links to a page you might not be manually tracking, you will still see it.
You can check out Google Webmaster Tools here.
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