Sometimes, finding profitable niches can be tougher than it seems. Just because a keyword has a lot of searches, like wedding DJs, or low competition, doesn’t mean it is going to be a money maker. High cost-per-click, or CPC, can be helpful, but there still have to be enough clicks to make it work out. Just remember the old joke about the kid selling his artwork on the sidewalk for $1 million each. A guy comes by and says, “You won’t sell very much that way.” To which the kid replies, “Yeah, but I only have to sell ONE!”
It’s a funny joke, but it is also illuminating to the Internet marketer looking to make money by writing online. Too many writers see big dollar signs when they find a keyword paying $25 per click or more. That sounds great on paper, but if you only get one click per month, that’s a whopping $25 of monthly income. You won’t be quitting your job to live on passive income at that rate.
On the other hand, if you have decent traffic to a $1 CPC keyword and get 5 clicks every day, that works out to $150 of monthly revenue. That is a much better deal even though the CPC is lower for that particular keyword.
Of course, knowing which of the above scenarios will come true at any CPC or CPM is tricky. Sometimes everything looks perfect: high-paying CPC, high monthly searches, low competition, and still, it turns out to be a bust.
One of the easy ways to find out how a keyword will play out is to write a good quality page about the keyword. Use several variations throughout the post in order to “trap” as many keyword searches as possible. The goal is not to rank #1 for any particular keyword (not yet, anyway), but rather to see if there is any value in chasing the rankings for some or all of the well researched keywords you have discovered.
If the topic fits in with one of your established websites, put it on there and link it from as many places as possible. Then, sit back and watch your Google Analytics. See which keywords show up not just for visitors to the website, but from those who actually end up clicking on ads. Don’t forget, some ads pay high CPC because the get very low click volumes. That makes the high pay rates cheap overall for advertisers. You will earn higher AdSense income with ads that get 10 clicks per day and pay $0.50 than ones that pay $3.00 per click but are lucky to net even one click per day.
If the topic does not fit in with one of your existing websites, consider writing an article for another website like HubPages. A content article based website like this one gives you some built in traction for getting your page indexed quickly and seeing what the traffic looks like. If it looks like you have a winner, then you can put the time and effort into building a new site around the profitable keyword you found. If it looks like a dud you can move on to your next promising keyword.
Don’t forget to check back in with your published article every once and a while. Sometimes, pages build up momentum and become profitable after being published for a longer period of time.