There is a lot of information out there about how to make money with Google AdSense. Most of it boils down to some version of:
- Research Keywords
- Write Keyword Optimized Posts or Pages
- Build Backlinks to Optimized Articles
- Move Up in Search Engine Rankings
If this sounds about right to you, I have some bad news for you. There is a very good chance that even if you fully succeed at the money making method listed above, you may never earn more money from AdSense than a few pennies.
If earning money from Google AdSense ads can’t be done by following the methodology above, then why do so many people repeat it?
First, off, congratulations on asking the right question. Secondly, the answer to that question is actually in the question itself. So many people repeat what they have “learned” about search engine optimization, or SEO, and making money with AdSense that it has become accepted conventional wisdom, even if it is not entirely true. If you are serious about making money writing online, it is imperative to be able to distinguish knowledge that has been used and verified first-hand, and the so-called knowledge that has been copied from sources second-hand.
The good news is that the formula for making money with Google AdSense above is not false, so much as it is incomplete. The most important step for earning money with AdSense has been left out of the formula, unintentionally, by hundreds of writers and webmasters trying to make a name for themselves as money making bloggers by reading information and then passing it on. There is nothing wrong with doing this. I do it everyday as a professional freelance writer by creating content and articles for publication based upon research that has been given to me, or data that I have researched myself. The catch is, that in order to be useful, the research that writing is based on must be both accurate, and complete. (You can read my freelance writing blog for more information and freelance writing tips.)
What Is Missing From Google AdSense Formula for Earning Money?
The key to making money with AdSense is getting clicks on the ads that are placed on the website or the advertisements displayed on the webpage that you have build with perfect keyword optimization. Most AdSense manuals of instruction provide the insider information for making money using Google AdSense by saying that you can expect a one percent (1%) click through rate on the Google ads displayed on your high-ranking webpage. However, while that number may be inline with most reported click-through-rates or CTR studies, that number is an average CTR rate, not a standard CTR rate.
The reality of Google AdSense is that some keywords get much higher click through rates. The bad news, is that many keywords get much lower click through rates.
If you spend a lot of time optimizing high-quality content and then linking it to the #1 position in Google search results (sometimes called Search Engine Results Pages, or SERPs), but nobody clicks on the ads that get displayed, you won’t make any money with AdSense no matter how good you are at high-ranking, keyword optimized, content for the web.
How do you find out what searches have keywords that get clicked a lot? Unfortunately, the only true answer is trial and error.
Some webpages can literally get a 25 percent CTR or even higher because the people searching for that information are so likely to be in need of services or products provided by Google’s advertisers. Other webpages can get less than 0.01% CTR because the people looking for that particular information have no need for the products or services provided.
The best way to find high-paying keywords for profitable AdSense targeting is to research high-volume, good-paying keywords and then publish well-written, high-quality web content around those keywords. Then, build some links to those articles and webpages in order to increase web traffic by having high-ranking search results linking to your content. By checking your AdSense Reports and your Google Analytics reports, you can determine which webpages are resulting in high click through rates and cross-reference those pages with what keywords are driving traffic to those webpages. Using those keywords to create high-ranking, top-quality, keyword optimized content to drive profitable traffic to your website that will actually click on your Google AdSense placements is the key to making money writing online by using AdSense.
Next Steps Making Money With AdSense
When you are ready to get serious about earning money with AdSense, important steps cannot be skipped.
First, you will need to start a writing business so that you don’t have to give your social security number out to everyone in order to get paid. Second, you will need to get approved for Google AdSense accounts. Third, it can help to be approved for Google AdWords as well. Finally, you will need to build a profitable website. One of the easiest ways to create a quality website is by using WordPress. Don’t get bogged down in WordPress themes that are search engine optimized and flashy. They are not any better for making money with AdSense and can cost you more dollars for webhosting if they use too many resources. Instead, look for great WordPress themes for writers that can feature your content without appearing boring or amateurish.