If you target the right keywords and focus your writing just so, you might be able to rank highly for a specific phrase or set of key words without updating your site regularly. But, doing so is really more the realm of those make money fast types who want to convince you that you can make big money on the Internet by doing virtually nothing. All you have to do is throw up a couple of websites that you can build in minutes. Of course, you will never figure it out on your own, so you’ll have to cough up $49 for an eBook, or subscription, or something.
But, since this site is about helping writers make money online by doing what they do best, that is writing, I’m not going to go there right now. Instead, I will tell you that the three-word phrase you see on everyone’s how to make money posts, Content Is King, is 100% true.
I am currently in the midst of an ongoing project to build a big money-making empire of websites. I could use all those SEO tips and webmaster tricks out there to try and make crappy sites rank high, or I could just do what I do best, write quality articles and posts for these sites and let Google do what it does best, separate crappy MFA sites from good ones.
That being said, it would take very fast typing fingers to write daily content for even a dozen websites, let alone several dozen. Trying to do that while running a small freelance writing business would require the aid of some form of time stopping ability.
What is a budding writing web entrepreneur to do?
Every day, you will be writing. After all, you are a writer, and that is what writers do.
However, some days you will fill like writing about certain topics and not about others. Save the forcing-it writing for paying clients with deadlines and use your want-to writing to write for your sites. You’ll write faster and better.
Don’t just write one post or article and move on. Write three. Write a dozen. Heck, write 20 if you can. Then, take advantage of WordPress’s scheduling ability to meter those posts out in nice search-engine friendly increments. Personally, I like to publish every other day, not including weekends. That makes a Tuesday-Thursday publishing schedule fairly attractive.
Sticking to this schedule gives you two major benefits. First, your content is always new and fresh, which Google loves.
Second, since you know that your “automatic posts” go out every Tuesday and Thursday, when you need publish something a little more timely, or you just don’t want to put what you just wrote at the end of the queue, you can set it to post on any of the other days of the week and know that you won’t be overlapping without having to go into your control panel and look it up.
Do this for each site as you set them up and have maximum enthusiasm for the topic. You should easily be able to crank out 5 posts. With the 2 a week schedule, they’ll last 2 1/2 weeks before you have to come back.
Chances are, you’ll have plenty of good ideas before then. Keep going and pretty soon you’ll have enough posts queued up to take a vacation and not miss a beat.