As a professional writer, one of the things that always strikes me as odd is when new, or aspiring, writers ask me how to come up with things to write about. I have notebooks full of article ideas that I’ll never be able to write in one lifetime. However, I understand how difficult it can be to just sit down at 8:00 a.m. and start typing.
There reality is that most writers have lots of things to write about. They just can’t force those ideas into their brain at will. And, when they do come up with great ideas to write about their topic, they dismiss them as not worthy, too complicated, or something like that.
A Blogging Calendar or Writing Calendar
This is where a blogging calendar, or writing calendar comes in handy. It doesn’t have to be anything fancy. I use one of those desktop blotter calendars you can get for less than $10 at any office supply store, or from Amazon. Fill in a topic on each day for each blog, or website, that you generate content for. Soon, you too will have a tons of topics. As an added bonus, you can start to see trends and upcoming events that you might want to capitalize on.
For example, if you are filling in your April writing calendar, you might want to consider topics on Spring, or on filing your taxes, or planning for a big Mother’s Day weekend. You may also happen to notice that you are writing a lot about a specific topic. You can either take the opportunity to spread those topics out, or conversely perhaps market the upcoming list of topics as a way to get detailed information for your readers.
The trick to effectively using a writing calendar is to be willing to move articles around. If you need to publish something else on the 23rd, then just cross out the original article and write it down on a new date.
Most importantly, you need to know when to ignore your writing calendar.
Sometimes, you’ll get the writing fever, where you muse wakes up, jumps on your back and whips you forward. As an experienced writer, you know that these days and times come with far too many less motivated days in between. When you want to write, write. And when you want to write about certain topics, then do that. Your publishing calendar will be there later when your muse hops off and goes to lie down in the warm fields of grass for a long rest.
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