What happened to WonderWheel on Google search?
For those of you webmasters and bloggers who like using Google’s WonderWheel tool, there was an unexpected surprise that came with the new Google Instant search rollout. It seems that Google thinks that the functionality of Wonder Wheel is handled by the ever changing search results and suggestions that appear on Google.com when you search using Google Instant search functionality. Unfortunately, that is hardly the case.
The Google WonderWheel tool was a great way to not only find useful and relevant information on the web, but also for web developers and professional writers looking for ways to make money writing online to figure out how OTHER PEOPLE might search for the information being written. For example, if I were writing an article about how to make homemade snowshoes, I might search for something like “homemade snowshoes,” but maybe that is not how most people would search for the same topic. Maybe most people would actually search for something like “handmade snowshoes” or “make your own snowshoes” or maybe even “building snowshoes.” Any of those searches could be made by someone looking for the same information.
Unfortunately, despite all of its success and acclaim, the Google search engine is really nothing more than a text pattern matcher combined with a link counter. If your text does not match what is being searched for, your article will not show up in those searches, no matter how great your content might be.
Again, using the example above, if I titled my article Homemade Snowshoes Made Simple with my H1 tag and used a title tag of Snowshoes Homemade, the article would never show up in any Google searches for “handmade snowshoes,” unless there were virtually no other webpages on the entire Internet about making your own snowshoes.
In other words, as a writer looking to earn money writing online, it is critical that your articles contain the phrases used by searches in order to generate high-ranking web content that drives search engine traffic to your webpages. In fact, it is so important, that as a professional writer, I frequently use misspellings, incorrect grammar, or redundant phrases, deliberately in order to be sure that what others type into Google will match something in my well-written web content. Then, I try elsewhere to apologize and point out that it was done intentionally so that potential freelance writing clients who are trying to judge my work know that it is not just sloppy writing, but rather that Google makes you write poorly in order to succeed.
The Google WonderWheel tool helped with this problem by allowing a web searcher to type in a search, and then by clicking on Wonder Wheel in the sidebar under More Tools, see a graphical tree of other related search queries. The new Google Instant search feature does that part just fine. What is missing is that with Google Wonder Wheel you could click on the bubble with the related search term and get a new Wonder-Wheel that showed a tree of search queries related to the clicked keywords. In this way, I could have entered “homemade snowshoes,” saw that “handmade snowshoes” was a possible related search keyphrase and then clicked on it to see what search phrases might be related to handmade snowshoes as well.
(Did you see that? I used three different ways of writing wonderwheel so that people who search with a space or hyphen can still find this article online by searching.”)
Turn Google WonderWheel Back On
Fortunately, it is possible to turn Google WonderWheel back on. To re-enable Wonder Wheel, you have to go into Google search settings and turn off Instant Search. Doing that takes you back to the old search interface, which includes the Wonder-Wheel tool.
Unfortunately, since Instant Search looks like the future of Google Search, there is no telling how long this functionality might be left on. Hopefully, Google decides that there is certainly no harm in keeping the WonderWheel tool in the sidebar even if Instant Search is enabled. After all, users who find that the new Instant search feature meets their needs will simply not click on WonderWheel, while those of us who depend on the tool to help correct some of Google Search’s inadequacies can continue to use it.
I wonder if there is an online petition somewhere?
Do you use Google WonderWheel? How have you reacted to WonderWheel being removed from Google due to Instant Search?
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